According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet.
Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development in a press release, “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated “cutting-edge digital technology” into our teaching approach for this program – supplying all participants with their own free Apple iPad tablet, containing the pre-loaded program materials.
Now, the 30 participants in my two modules seemed to like their iPads. But when I was finished teaching the Online PR Strategies and Social Media Marketing modules, I returned the Apple iPad tablet that I’d been loaned for the program to Rutgers University.
According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New York City greater power to crack down on so-called “illegal hotels.” However, Dennis Schaal of Tnooz reports that Paterson issued a statement saying that he, New York City Mayor Michael Bloomberg, and the bill’s sponsor support an amendment to the bill which would mean the law would not go into effect until May 1, 2011, giving property owners time to adjust to its provisions.
On Wednesday, I asked, “Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?” We’re still waiting to answer that question, but we do know that social media has rallied Stephen Kaufer, CEO and Founder of TripAdvisor, Arthur Frommer, author of the world famous Frommer’s travel guides, and more than 500 people to urge Governor Paterson to veto Bill S6873, which would ban apartment rentals of less than one month.
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success even if consumers are increasingly using social media sites such as Twitter and Facebook.
According to Econsultancy’s US Research Director, Stefan Tornquist, “Despite the current hype surrounding social media, social network adoption and its influence on e-commerce is far from maturity. More than a third of consumers (37%) do not use a social networking site, while those who have recently become a ‘fan’ or ‘friend’ of a company or brand online are still in the minority.”
The best presentation at last week’s Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. He presented the latest research into social media and a quick case study from Seton Hall University.
Squire said a recent social media study found that 30 percent of marketers aggressively invest time and budget in developing custom tabs and applications on Facebook. No surprise there.
But the study also found that 58 percent of marketers hold their Facebook investments accountable for driving key business metrics, such as website sales, conversions and visits. That’s new news.
Mark Hanson, Labour’s new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how digital media innovations had changed UK Election 2010. The invitation-only event was hosted by the Personal Democracy Forum (PdF) on the evening of May 13 and held in London at the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).
I felt like a kid in a candy store.
The event was held at RSA House. Designed by Robert Adam in the early 1770s, the historic home of the RSA has been the intellectual and social home of some of the greatest thinkers and social activists since the Enlightenment.
I’m told that Mercury was in retrograde until May 11. All I know is that was when I spoke at the Social Media Success Summit 2010 along with 24 of the world’s most respected social media experts.
If you want to check out what attendees that about “the web’s largest online social media conference,” conduct a search on Twitter for #smss10.
For example, my presentation was entitled, “3 Reasons You Need a YouTube Marketing Strategy (and Tips to Help You Generate Results). More than 550 people participated in my half-hour long webinar.
I started my coverage of UK Election 2010 by quoting part of Winston Churchill’s famous speech, “We shall fight them on the beaches.” Well, the original Battle of Britain ended up being fought in the air by “the few.” So, as I try to figure out some of the lessons learned after watching the first social media Battle of Britain, it’s worth remembering that Churchill also said, “we shall fight with growing confidence and growing strength in the air.”
Image via Wikipedia
The “air campaign” in UK Election 2010 was fought during the three leaders’ debates, each in primetime.
Last Sunday, I promised to keep you up-to-date on the new Rutgers Mini MBA: Digital Marketing program. Well, I found out this week that Juliette Powell, author of 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, will be teaching two of the courses.
Now, the other instructors include Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, as well as the School of Management and Labor Relations. Matt Bailey, the President of SiteLogic, will be teaching two courses, Overview: Digital Marketing Strategy and Digital Brand Management. And I’ll be teaching two of the courses, Social Media Marketing and Online PR Strategies.
