Wednesday, October 18th, 2017

As expected, marketers’ eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as Imelda Khoo reported. Earlier this year, Kevin Gibbons had already shared with us his in-depth analysis of the SEO or PPC option. This is why, this time, we decided to meet with SpyFu’s CEO, Mike Roberts, as the search analytics company has created RECON, a tool that gives marketers a better understanding of SEO. How? By giving intelligence reports on your competitors’ keywords, campaigns and ad variations… Read on….

Good morning peeps. Can you believe we’ve reached the final day of SES? That’s nuts! But here we are on Day 3. It’s my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now. So, PPC or SEO? This has to be a loaded question, right? Still, everyone likes a good fight. Mark Jackson (Vizion Interactive) is the moderator come referee, with fighters Rand Fishkin (SEOmoz), Melanie Mitchell (Digitas), Thomas Bindl (Refined Labs GmbH), and Benu Aggarwal (Milestone Internet Marketing) taking up their corners….

Footbalistic.com is a site for all your football (read: soccer)- related searches. Think of it: with over 3.5 billion fans worldwide (according to FIFA), this truly is a market with great potential. Meet the Silicon Valley startup that is tapping into it….

When AOL is in the news, it means business… CEO Tim Armstrong said advertising would be AOL’s primary source of revenues in his turnaround plan for the company. As such, AOL already demonstrated its willingness to leave non-viable operations behind by selling its failing and ailing social site Bebo for a reported $10 million. Now it’s building a new future, starting with the launch of an innovative political ads platforms and at the same time looking for its future head of music operations….

AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in its partner for the few years to come by September, according to various reports….

A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits across the globe for its collection of Wi-Fi data. Separately, it is also being investigated for its AdWords policy by French competition authorities and by the EU for wider antitrust issues. And yet, it’s more than ever ‘business as usual’ at the Mountain View-based company as it keeps unveiling new features and initiatives that are making good on its dented image….

A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits across the globe for its collection of Wi-Fi data. Separately, it is also being investigated for its AdWords policy by French competition authorities and by the EU for wider antitrust issues. And yet, it’s more than ever ‘business as usual’ at the Mountain View-based company as it keeps unveiling new features and initiatives that are making good on its dented image….

Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year: SMB ad spending in the second-quarter soared 159% from last year, according to a WebVisible report. What’s more is that Yahoo is pulling the dollars away from Google and Ask….

Did that just feel weird to read? It is indeed the latest patent obtained by Google, a giant innovative step for search: now the Mountain View-based company will be able to serve more relevant search results based on your mouse pointer movements on the page….

Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. Paid search advertising among those companies rose 16.5% in the second quarter from the first quarter and jumped 35% from the same period a year ago, it said….