Considering some of the anger expressed by old-school Mad Men over the show's treatment of history, we wonder if some will shell out $75 for a Don Draper only to stick pins in it.
Proximo did not know about RangTang's other meaning. And if it had, he assured us, it would have settled on a different name for the product.
There are few harder jobs in the marketing business these days than coming up with new names for citrus-flavored vodkas. But Proximo's made-up word turns out not to be new — and has an unseemly heritage.
Everyone from Aunt Sally to Congress jumping on Toyota's case about its current recall. Those evil Japanese car companies are trying to kill innocent Americans! And Mr. Toyoda didn't answer to Congress' liking! And every single crisis-communications company sent out press releases with advice (much of it contradictory). So what happened when General Motors recalled over a million cars for steering issues?
Jim Stengel may no longer be a master of the marketing universe capable of leaping the tall $8 billionish ad budget of Procter & Gamble Co. in a single bound, but he can still pry open stuck elevator doors with his bare hands.
Jamba Juice, anxious to divert breakfast-time business from Starbucks, is launching hot chai beverages today. It asked Ad Age's Chicago bureau to give it a taste, along with a tart cherry scone.
Listen up. Your cheap ploys to get media coverage might work on TV news outlets and tabloids, but we're not buying it. In fact, we're so not buying it, we're not even going to name your client.
MillerCoors and Diageo, looking to tap into the excitement of next month's NCAA basketball tournament, seem to have settled on a common approach: babes and brackets.
Last week, a group of creative types gathered together in a New York apartment at the behest of filmmaker MacKenzie Fegan. On a less-than-shoestring budget, they created the following very funny spoof of the Dodge Charger "Man's Last Stand" spot that debuted on the Super Bowl.
Tiger Woods is having a press conference tomorrow. To apologize or explain himself or to try like hell to spin something positive out of the mess he's created for himself, for the PGA and for former sponsors. And it's not exactly going over well.
