Blondes may or may not have more fun, but at least in the case of Beyonce, blonde makes for a more popular ad.
Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she’s wearing a swimsuit, in the other it’s brunette and she’s wearing a revealing dress. Both ads feature the same song and similar dance routines.
“Fake Apple Store,” “Tater Tot” and “Barnacle.” All are contenders in the naming of Victors & Spoils’ new conference room, the latest crowdsourced project launched by the Havas-owned agency.
It sounds over the top to put out a brief to come up with a moniker for where you go rehearse powerpoints or furtively call your spouse, but the truth is, crowdsourcing on this occasion is probably a fairly efficient way of doing something that normally seems to eat up a lot of staff time at agencies, marketers and, especially, at tech companies.
Dove took over the web this week with a moving video that uses a forensic sketch artist to show women that they’re more beautiful than they think. Now comes the inevitable parody — in which guys test their own self-image.
Here’s the parody:
And if you haven’t seen it yet, here’s the original, the latest from Dove on the “Real Beauty” theme:
If you’re an ad person, and you’re on Twitter, you’ve probably caught at least a few #AgencyLife tweets in your stream.
The hashtag, which was fueled by the blog Adland, caught on like wildfire Thursday in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn’t feel like mere jokes and rang a bit too close to home.
How does Don Draper measure up to the competition? And how does the work of today compare with that of the ’60s? Check out some of the classics from advertising’s golden age and see how far creativity has come — or not.
It felt fairly obvious to us that P&G’s Bacon Mouthwash was just a fairly lame April Fool’s Joke.
But marketers beware: Not all consumers have a funny bone. After Scope on its Facebook page yesterday announced that it was just kidding about Scope Bacon, hundreds weighed in, posting comments to express their displeasure over being tricked into thinking this was a genuine product. Some said they were already searching store aisles for it, others awaiting to cut coupons to get Bacon Mouthwash on sale, and several are wishing the worst upon P&G for starting an April Fool’s joke before April 1.
Procter & Gamble Co. has “launched” bacon-flavored Scope with a video from Publicis Kaplan Thaler, New York.
The question is, is it real? Well, it’s got a hashtag, #ScopeBacon, and P&G has begun tweeting about it from its official @ScopeMouthwash account. It’s also enlisted help from @Charmin, which has been taking a break from updates on the community managers’ toileting activities to tout the new bacon-flavored variant today.
“Mad Men” star Jon Hamm may be sick and tired of the obsession over his crotch — as he told Rolling Stone magazine in their current cover story “They’re called ‘privates’ for a reason. I’m wearing pants, for fuck’s sake. Lay off” — but brands want a piece of his action bad.
For months there was debate over whether photos snapped of Mr. Hamm that depicted a rather large bulge in his pants had been digitally enhanced. But a Daily News report last week ended that speculation, saying the actor was asked by AMC executives to quit going commando in the snug, tailored 60s suits he wears and start reigning it in.
Pound for pound, some of the stupidest commentary online and on TV as media prognosticators waited for the Pope to be revealed today was the notion that the next Pope needed to be on Twitter. Or what? Social media gurus were going to totally abandon the Catholic church in droves? Twitter addicts were going to stop donating all that money to the church?
At any rate, the next pope, Argentina’s Jorge Bergoglio, was already on Twitter!
Pound for pound, some of the stupidest commentary online and on TV as media prognosticators waited for the Pope to be revealed today was the notion that the next Pope needed to be on Twitter. Or what? Social media gurus were going to totally abandon the Catholic church in droves? Twitter addicts were going to stop donating all that money to the church?
At any rate, the next pope, Argentina’s Jorge Bergoglio, was already on Twitter!
