AUGUST 19, 2008

Online ad revenues keep climbing, especially for Google.

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Interactive Marketing is a crucial piece of any major marketing strategy in any small, mid and Fortune 500 companies. The Internet also known as the “World Wide Web” have been around since WWII, although it wasn’t until the 1990’s that this tool made its entrance to the mass population worldwide. Internet pioneers such as AOL , Netscape , Yahoo and Altavista established Read Full Story

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With the announcement of Google’s deal with Yahoo to serve search ads within the Yahoo network, the U.S domestic search industry suddenly looks a lot less competitive than before. Yahoo has stated it isn’t getting out of the search business, and MSN remains firmly committed to being a player. Yet the current data shows Google north of 60% market share. The view in Europe is even more dramatic, where in several countries Google is for all intents the player with 80-90% market share.
To paraphrase JFK, the challenge facing the search community becomes “Not what your agency can do Read Full Story

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