No, not like that, but in the good way!
The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online.
Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It’s time you should, because once you understand how to start thinking like Google, you can finally begin to go beyond just ranking better, but also how to be a master Internet marketer so you can get more sales, leads and publicity.
A little over a month ago, we reported this story “Facebook In Early Stage Search Engine Tests?” and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying ‘liked’ news content in it’s search result drop down. In fact, further to what All Facebook reported, they are also displaying content shared by your network of friends that matches the keywords you are sharing.

Just weeks after Mark Zuckerberg launched Facebook's location-based service at a press conference in Silicon Valley, a Places-based campaign has popped up the University of Kentucky.
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.
Yedda was popular with link builders as they did not No Follow their site references mentioned in answers. It will be interesting to see if AOL will continue this policy.
“Since nothing else changes apart from the name – Yedda users still have access to their accounts and their bookmarks are still available – there’s not much to add at this point,” Robin Wauters noted at TechCrunch.
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
The problem of online news aggregators and journalists has yet to be played out, but it is interesting that AP now wants to join the community – or at least develop better relations with this growing community.
Seems the privacy advocates see Google as ‘evil’. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.
The Watchdog site – insidegoogle.com – asked: “Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits?”
If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself.
It’s pretty self explanatory:
- Age Restriction means companies that sell age sensitive products, such as alcohol, can ensure that minors do not see their ads.
Posted by Aaron Wheeler
In this week’s Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven’t heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold. (I mean that in the best possible way ;-p)
Video Transcription

Have you seen this yet? "AMC's 'Mad Men' Jumps the Shark." It's a two-minute video created for Babelgum Comedy by writer/director Trevor Williams. I tracked him down, called him up and asked him some questions.

Yes, deliberate mistake
It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message.
Is there an easy way to write better blog posts? E-mails? Web copy?
Let’s take a look at three guidelines for web writing.
1. If You Can Say It, You Can Write It
The Dilbert Mission Statement Generator – sadly now offline – comes up with convoluted gems this:
“Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance based infrastructures”
