The Hitwise report for search volume for Febuary shows Bing gaining ,2 percent market share (11.5) while Yahoo (16.8) dropped the equivalent amount. Google gained 0.1 percent that same amount Ask dropped.
Seems the Italian government is not finished investigating Google. Last month three Google executives were convicted of privacy violations and received suspended six-month jail sentences over a video showing a teenaged boy being bullied.
Antitrust investigations over Google’s impact of the newspaper industry were started in Italy last year, but this is the first announcement of the government’s examination of Adsense.
Translating the news from il Giornale:
- Google is not obliged to comunicate how the payments are calculated;
- The payments are calculated exclusively from data that Google holds;
- Google can modify at any moment the price determination and payment structure at its discretion.
Or while waiting for panels at SXSW – if you can get a signal.
If you’re not at SXSW, you might be watching conference basketball tournaments. When play takes a break, catch up on these search stories:
Google Webmaster Central announced support for microdata use in rich snippets.
They also offered up tips on working with multi-regional websites.
Google Mobile Blog served up 5 tips for using Buzz on your mobile phone – including using voice to create updates.
MapQuest 4 Mobile added support for 6 BlackBerry devices.
WebMD launched a new health niche social networking site.
I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I’m frequently asked is: “What will be the top stories at the event?”
Image by SESConferenceSeries via Flickr
Now, I’m not clairvoyant. But I have been writing about Search Engine Strategies since early 2002, speaking at an average of five SES conferences a year since mid-2003, and promoting “The Original Search Engine Marketing Event” since late 2007. Plus, Byron Gordon and I have just finished assigning the two video crews that we’ll be bringing to SES New York 2010 — to do interviews for SES Conference Expo’s Channel on YouTube.
It’s nicer, but not yet as comprehensive, as FriendFeed.
Lifestream is the name of AOL’s new social product launched a couple months ago. It allows you to update Facebook, Twitter and AIM simultaneously. You can also view a feed of your network updates and activity in Facebook, Twitter, YouTube, Delicious, Digg – and now, MySpace, and Foursquare.
When they add Gowalla and Google Reader support, I’ll really be set.
Noticeably missing is the ability to Retweet something in your Twitter feed. This is the only thing keeping me from making this my default Twitter app. (This is especially weird considering you can comment on Facebook updates via Lifestream.)
One click to comprehensive info on your favorite shows on the telly.
When you search the name of a television show on Yahoo!, you’ll now see a link to the show’s page on tv.yahoo.com (one of my favorite sites for TV Listings, btw).
Click on the link and you’ll get access to:
- latest video clips
- bonus videos (or even entire episodes)
- episodes list
- ratings
- show times from Yahoo! TV
- photos
This is a smart move for Yahoo!, which gets a lot of traffic to its entertainment portals. Yahoo! also recently added TV series and popular movie actors to their video search.
The landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used in PPC – a page carefully crafted to lead a visitor to desired action. SEOs can benefit from applying the same techniques used for creating effective PPC landing pages to their organic pages. After all, we all want visitors to arrive at our pages, and take a desired action.
YouTube experienced 160% growth in traffic to their mobile site in 2009.
So, they’ve decided to capitalize on all that traffic and serve ads on the site, which can be reached at m.youtube.com.
The ads will be served on the American and Japanese homepages, search pages, and browse pages.
To learn more about advertising on mobile YouTube, visit youtube.com/advertise.
Here’s a sample of what an ad looks like on mobile YouTube:
Image via Official Google Blog
YouTube claims that the launch of this new ad offering automatically makes it one of the largest opportunities for mobile advertising. And they’re right.
It’s gonna be a great year for stalkers.
In August, Twitter unveiled a location-sharing feature. It was limited to the API, so that developers could incorporate location data without having to require profiles in their own apps.
Now, Twitter is allowing geotagged Tweets directly from its site. The update is being rolled out, so most of you don’t have it yet. Or you might just need to use the right browser.
Tweeting with location only works on Firefox 3.5 and Google Chrome on Windows. Sorry, Safari and IE users.
Yesterday, I posted Video Marketing Case Studies with David Meerman Scott and Me. At the end of the post, I said, “If you have any video marketing case studies that you’d like to share with us, just mention them.” Silly me.
Image by SESConferenceSeries via Flickr
Any journalist or blogger who invites readers to “tell me what you think” shouldn’t be surprised when they do. So, in no particular order, here are some additional video marketing case studies from leading brands.
