Thursday, February 20th, 2020

“TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served,” Google announced in the Inside Adwords blog….

Mine can’t. I’ve tried talking to my mom about metadata and her eyes glaze over and she gets distinctly frosty at too much talk of search engines and content discovery strategies. But she can cook the best curry you’ll ever eat. And birthday cake. When I turned 7 years old she made me a chocolate cake that was shaped as a treasure chest, full of chocolate coins wrapped in gold tin foil. It was like birthday cake 2.0. But i digress… Truly they show us the ancient ways. Moms RULE….

With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math….

The 2006 FIFA World Cup final between Italy and France was watched by a global cumulative audience of 715.1 million viewers. So, it’s now wonder that the 2010 FIFA World Cup is already generating some amazing commercials and YouTube video ads….