Tuesday, July 14th, 2020

Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in both the U.S. and Canada. Starting today, Microsoft Advertising adCenter will power 100% of the paid search advertisements on both Bing and Yahoo! owned and operated properties and publisher networks in the U.S. and Canadian markets….

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada….

Shashi Seth, Senior Vice President of Yahoo! Search Products announced today that Bing now officially powers Yahoo’s organic search results in USA and Canada, saying “Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come.”…

Yahoo announced today on the Y! Mobile Blog that they have partnered with TIM Brasil, and displaced Google, to provide the search facility to one of the largest mobile carriers in Brazil….

Yahoo published on its Search Blog a discussion with Dr. Ben Shahshahani, head of Search Sciences at Yahoo Labs. Here are the main outlines of the conversation….

An overview of some of today’s search, ad, tech news…