One click to comprehensive info on your favorite shows on the telly.
When you search the name of a television show on Yahoo!, you’ll now see a link to the show’s page on tv.yahoo.com (one of my favorite sites for TV Listings, btw).
Click on the link and you’ll get access to:
- latest video clips
- bonus videos (or even entire episodes)
- episodes list
- ratings
- show times from Yahoo! TV
- photos
This is a smart move for Yahoo!, which gets a lot of traffic to its entertainment portals. Yahoo! also recently added TV series and popular movie actors to their video search.
The announcement was as short as usual.
But nevertheless, Yahoo!’s “Weather Report” is calling for shifts in rankings, updates to crawling and indexing, and page shuffling.
Expect the storm to take place over the next few days.
The last update occurred in late January.
As always, if you notice anything significant, please share your findings in the comments below.
February is always a weird month for search data.
It’s a short month. Query volume is always down. And this year was particularly odd with all the snowstorms. Were people on the Internet more or less as a result?
An interesting note in comScore’s rankings for last month is that Facebook search query was actually UP. So, there’s one thing people like to do when it snows. (I think we all knew that already by the sheer number of snow pictures uploaded by people in our network.)
Experian Hitwise today announced that Bing’s share of searches has increased for the third straight month.
Image by SESConferenceSeries via Flickr
In other news, Google accounted for 71 percent of all U.S. searches conducted in the four weeks ending Feb. 27, 2010. Yahoo! Search accounted for 15 percent. Bing accounted for 10 percent. And Ask.com received 3 percent. The remaining 73 search engines in the Hitwise Search Engine Analysis Tool accounted for less than 2 percent of U.S. searches.
Although marketers probably don’t need to change anything that they are currently doing because of the trends above, Hitwise reported another trend that may require some adjustments.
New tool allows you to manage multiple search marketing campaigns offline.
The new Yahoo! Search Marketing Desktop is a free tool offering five major tasks:
- Bulk editing: Make mass changes to status, match type and budget settings. Adjust multiple keyword bids. Export to Excel your view of keywords, ads, ad groups and campaigns.
- Campaign transfer: One step to import your third-party campaign data.
- Keyword research: A keyword suggestion engine is included. It allows you to get URL-based keyword suggestions and export the list into Excel.
Yahoo was born 15 years ago – seems longer but then internet years are sort of like dog years.
The company incorporated March 1, 1995. Jerry Yang and David Filo posted about their start:
“We’ve had the unique opportunity to help create an industry and shape the online world, and will continue to focus on the values that brought us here –working hard, having fun, being passionate about your ideas, believing in each other, and always trying to invent the future. And as we celebrate 15 years today, we are even more excited than ever about what lies ahead, and the potential of Yahoo! and the Internet.
You’ll be able to Tweet directly from the Yahoo! homepage.
Like Google and Bing, Yahoo! has integrated Twitter into their search results. But that wasn’t good enough for Bartz and the gang. No, they wouldn’t be satisfied until people could conduct some serious Tweeting from Yahoo! itself. And so a deal has been struck.
If you so choose, you will be able to access your Twitter feed from Yahoo! including Mail and the Sports portal. You’ll also be able to Tweet to your heart’s content, directly from Yahoo!
You’ll be able to Tweet directly from the Yahoo! homepage.
Like Google and Bing, Yahoo! has integrated Twitter into their search results. But that wasn’t good enough for Bartz and the gang. No, they wouldn’t be satisfied until people could conduct some serious Tweeting from Yahoo! itself. And so a deal has been struck.
If you so choose, you will be able to access your Twitter feed from Yahoo! including Mail and the Sports portal. You’ll also be able to Tweet to your heart’s content, directly from Yahoo!
Want to know if Apolo Ohno has a girlfriend? There’s a search for that.
Major sporting events always turn up the heat on search competition and the 2010 Winter Olympics are no different. Searches for the Vancouver event are up – way up. It seems people are finding the interpipes an invaluable source of information for the winter games.
The Google Retail blog reported that Olympics-related searches are spiking.
Compared to the 2006 Torino Winter Olympics, searches are nearly doubled this go around.
Specifically, people seem to be liking the fashions on display in Vancouver:
A new day in search: It’s so on.
Microsoft and Yahoo! have received approval from both the U.S. Department of Justice and the European Commission for their search deal announced last summer. Now, their attention turns to implementing the deal.
Let the games begin.
Yahoo! will transition their search to Bing, and their paid search platform will become adCenter. However, Yahoo! ad reps will be the sales force for the deal.
The plan is to get things merged by the 2010 holiday season, but they’re also not going to mess with that crucial time of year for advertisers if they fall behind schedule.
