New tool allows you to manage multiple search marketing campaigns offline.
The new Yahoo! Search Marketing Desktop is a free tool offering five major tasks:
- Bulk editing: Make mass changes to status, match type and budget settings. Adjust multiple keyword bids. Export to Excel your view of keywords, ads, ad groups and campaigns.
- Campaign transfer: One step to import your third-party campaign data.
- Keyword research: A keyword suggestion engine is included. It allows you to get URL-based keyword suggestions and export the list into Excel.
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
If you’re conducting a search on Yahoo! and use one of the filters on the left hand side to narrow your search, you may now see Sponsored Ads. The ads will appear on filtered results for selected sites who are also Yahoo! advertisers. Here’s an example.
Let’s say you’re searching for “argyle sweater.” You filter the results by JC Penney. The ad that JC Penney placed for the larger “argyle sweater” search will also appear in the filtered search that display only pages from the company’s website.
With mobile search on the rise, it’s no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they’re adding search advertising to their mobile search for iPhones, iPod Touches and Android devices.
One ad appears at the top of the search results and two ads appear at the bottom. Take a look:
Noticeably missing from the announcement is the inclusion of Windows Mobile phones, a curious exclusion in the wake of the recently struck Microsoft-Yahoo! search deal.
