Monday, September 23rd, 2019

The awe of the devastation of the Japan earthquake and tsunami has been the subject of many searches over the past week. Many searchers are also looking for imagery of the areas of Japan affected. Google has been working with their satellite imagery provider, GeoEye, to obtain new images of the areas most affected. Some of the images have been made available on the Google LatLong blog….

Yesterday’s rumors are today’s news and in this case the news is that Yahoo has hired former News Corp exec, Ross Levinsohn. He is replacing Hillary Schneider who joined the ranks of this unfortunate list earlier in the month. That means Ross Levinsohn is the new EVP of the Americas region, arguably Yahoo’s most important as it covers all of their advertising and media properties….

Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, “RIP, the Press Release (1906-2010) — and Long Live the Tweet.” I was in Ireland at the time, and it wasn’t until yesterday that I read that “the long-suffering, much-maligned press release” had “finally died this summer.”…

Two weeks ago, I commented on Rupert Murdoch’s threat that News Corp. was thinking of blocking Google from being able to search its Web sites: “Murdoch to Google: Drop Dead.” Now it appears that Microsoft and News Corp. are talking about a deal that would involve News Corp getting paid to prevent its news content from being indexed by Google, Google News, Yahoo! and Yahoo! News and only get found when you did a search on Bing. Is this a marriage made in hell? Yesterday, Bill Tancer, General Manager of Global Research at Hitwise, double-checked his data in a post…

After announcements from Google and Bing about incorporating Twitter into their search results, Yahoo! is throwing hopping on the real-time results news bandwagon. Yahoo!’s Twitter integration is part of a new update when the News Shortcut is implemented in the search results. Yahoo! is also recognizing when there’s breaking news and indicating as such on the News Shortcut. Here’s a screenshot of a search for the space shuttle Atlantis shortly after launch earlier this week (per the Yahoo! Search blog): What do you think of these updates to the Yahoo! News shortcut? Let us know by leaving a comment below….

At SMX East this week, Cris Pierry, the Senior Director of Yahoo! Search, surprised everyone by saying that Yahoo! had stopped supporting the Meta Keywords Tag several months ago. Google has never supported the Meta Keywords Tag and Bing doesn’t support it, either. So, I think I can safely say, “The Meta Keywords Tag is still dead.” Actually, the first to notice that it had died was Andrew Goodman of Traffick, who declared way back on my September 2, 2002, “An End to Metatags (Enough Already, Part 1)”. He observed, “If somebody would just declare the end of the metatag…

This week, I saw an optimized press release blown away by Google News because it was mistaken for a social media press release. It fell under a hail of bullets, an innocent victim of a formatting decision. Before I share this tragic story, let me provide some background. Two years ago, I asked, “Is the Social Media Press Release a Meatball Sundae?” I had just finished reading Seth Godin’s book, Meatball Sundae: Is Your Marketing out of Sync?, which defined “meatball sundae” as “the unfortunate result of mixing two good ideas.” And I answered my rhetorical question by accusing the…