Sunday, May 31st, 2020

Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A Bully Finds a Pulpit on the Web” is a public relations nightmare for Google search results….

Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it’s well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack….

Two years ago, I wrote “Online Reputation Management Requires Cabinet War Rooms.” In the post, I asked, “Is your company prepared for the inevitable crisis to come?” Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis….

Yesterday, Yelp CEO Jeremy Stoppelman announced two important product changes that make it even more clear that Yelp treats review content equally for all businesses, with no connection between advertising and reviews. The announcement was made on the Yelp Official Blog….

If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? That’s the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party. Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout — launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its new operating system. People accepted as official launch party hosts will get…