The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to do a review – either through money or product/service – said blogger must reveal said payment.
Ever been annoyed by posts in message boards that ended up being written by a company employee? The new guidelines crack down on such behavior as well.
The word-of-mouth guidelines don’t just extend to employees. They involve anyone who has signed up for a word-of-mouth marketing program, such as a Street Team.