Measuring the world’s most popular social network is taking the web analytics industry by storm.
Last week, Webtrends unveiled its Facebook measurement capabilities and this week another web analytics company is jumping in the social media measurement game. Coremetrics has announced the availability of Facebook analytics in its web analytics solution.
“Given consumers’ extensive adoption and deep engagement with Facebook, it is critical for marketers to have a clearly measurable understanding of how their customers are engaging on Facebook in the context of their total online presence,” said John Squire, chief strategy officer, Coremetrics.
Measuring the world’s most popular social network is taking the web analytics industry by storm.
Last week, Webtrends unveiled its Facebook measurement capabilities and this week another web analytics company is jumping in the social media measurement game. Coremetrics has announced the availability of Facebook analytics in its web analytics solution.
“Given consumers’ extensive adoption and deep engagement with Facebook, it is critical for marketers to have a clearly measurable understanding of how their customers are engaging on Facebook in the context of their total online presence,” said John Squire, chief strategy officer, Coremetrics.
Analytics solution now gives even broader view of total online marketing strategy by including major social network.
Social media measurement is one of the holy grails of web analytics. Webtrends is donning its Indiana Jones hat by integrating a new Facebook measurement feature into their analytics solution. Here’s what it measures:
- Custom applications, Facebook page tabs, and Facebook ad click performance
- Facebook Fan page activity overlaid with corporate blog posts
- Twitter activity driving to Facebook Fan pages
- Conversion performance if it happens in Facebook
It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we’re getting word of a new partnership between Webtrends and Acronym Media. The two have paired up to provide software solutions to aid search marketers in managing and executing their efforts.
“The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement,” said James McDermott, vice president partnerships, Webtrends.
Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31.
If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner of the login page.
The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.
Here’s what’s included in the API update:
Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:
- Create them on the fly by specifying their expression directly through an API query.
- Use advanced segments created in the Google Analytics web interface through the API.
“You can’t make money in web analytics just by looking at reports.” With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing.
As budgets flow from offline to online, they’re moving disproportionately to search. Search has always excelled at accountability, but as the spend increases the bar is being raised.
We all have and know what web analytics are. Data quantity isn’t the issue, action quantity is.
Yesterday at SES Chicago, Google announced the following updates to Analytics:
Annotations
If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip – and others can respond when they check the analytics on their end.
Custom Variables in Advanced Segments
Multiple custom variables were made available in October, but only as a report in the Visitors section. Beginning this week, you can create advanced segmentation based on custom variables.
Custom Variables in Custom Reports
This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster.
Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site.
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what’s drawing conversions and why. It’s compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends.
Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a “game changer.”
“Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost,” said Hamel. “Now, iPerceptions is offering a simple and easy-to-use dashboard that gives website operators the ability to flexibly interact with a fully integrated dataset that delivers real insight.”
