Monday, November 18th, 2019

Measuring the world’s most popular social network is taking the web analytics industry by storm….

Measuring the world’s most popular social network is taking the web analytics industry by storm….

Analytics solution now gives even broader view of total online marketing strategy by including major social network….

It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we’re getting word of a new partnership between Webtrends and Acronym Media. The two have paired up to provide software solutions to aid search marketers in managing and executing their efforts. “The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web…

Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31. If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner of the login page….

The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features. Here’s what’s included in the API update: Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API: Create them on the fly by specifying their expression directly through an API query. Use advanced segments created in the Google Analytics web interface through the API. Goal 5-20 and Configuration Data – Analytics recently increased the number of goals allowed from 5…

“You can’t make money in web analytics just by looking at reports.” With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline to online, they’re moving disproportionately to search. Search has always excelled at accountability, but as the spend increases the bar is being raised. We all have and know what web analytics are. Data quantity isn’t the issue, action quantity is. Matt Bailey (SiteLogic) summed it up perfectly with the word “velleity”. It means “the desire to do something, but not…

Yesterday at SES Chicago, Google announced the following updates to Analytics: Annotations If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip – and others can respond when they check the analytics on their end. Custom Variables in Advanced Segments Multiple custom variables were made available in October, but only as a report in the Visitors section. Beginning this week, you can create advanced segmentation based on custom variables. Custom Variables in Custom Reports The custom variables expansion continues with the ability to create custom reports…

This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster. Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site. This new code snippet…

iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what’s drawing conversions and why. It’s compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends. Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a “game changer.” “Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost,” said Hamel. “Now, iPerceptions is offering a simple and easy-to-use…