Twitter and automation, eh? Hmmm… Sounds like milk and orange juice to me. Lovely Matt McGowan will be moderating speakers, Tracy Falke (Freestyle Interactive), Paul Madden (Crea8 New Media), and Jeff Pulver.
I’m sitting here as a skeptic, so prove me wrong people.
Jeff is up first. He believes that everyone on Twitter is a brand. The biggest difference between marketing on e-mail and marketing on Twitter is that real users on Twitter are real entities, with thoughts and feelings. He’s been on Twitter since 2007, and he uses it for business and life.
Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter button and the impact of it on Tweetmeme.
Mobile interaction with Twitter is becoming easier than ever. Now the micro-blogging site enables non-Twitter users to follow accounts of their choice via SMS. The service, called “Fast Follow”, was launched alongside a couple of other mobile facilitation functions such as SMS alerts (and its appending keep-it-quiet option) or latest Tweet SMS access.
Truth is, interaction with Twitter in general is becoming easier with the launch of the company’s own Twitter button.
An overview of some of today’s search, ad, tech news
Search
Adobe has filed for a patent that would enable search engines to crawl rich media format through an annotation-based system.
“According to embodiments of the invention, a developer annotates portions of the procedural code of a rich Internet application to facilitate exposing particular content to a search engine,” the patent filing reads. The patent would make Apple’s war against flash technology more difficult.
Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.
Wickre will tackle questions like:
- How should companies be communicating their news today?
- How do you ensure that bloggers follow best practices, serve the brand’s audience, and maintain a blogger’s voice?
- How does the Google Blog network really work? What does it take to inspire an army of corporate bloggers under the banner of one brand?
Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected Marketing Week.
But bloggers and Twitterers who want a sneak peak of what Wickre has to say about “Inspiring an Army of Bloggers” can register for the webcast on Thursday, July 29, 2010, at 1:00 PM EDT/10:00 AM PDT.
An overview of some of today’s ad/tech news not to be missed.
Starbucks Biggest Brand On Facebook
It’s official, coffee chain Starbucks is now the biggest brand on Facebook, as it now counts over 10 million fans. The first public figure to have reached that level is music artist Lady Gaga. InsideFacebook, which keeps statistics on Starbucks on the social platform, said the chain’s page is consistently one of the top 20 fast growing ones. The company “consistently has an update or promotion for every occasion,” it noted, which is probably why fans are flocking in.
Twitter is coming up with a new revenue-generating stream by way of its @Earlybird account, it seems. If you’re a deal seeker, this might be for you.
Monetizing
The fact that Twitter is actively looking for new ways to monetize is public knowledge. For instance, it has already launched over the past two months a series of such revenue-generating services. Promoted tweets, embeddable tweets, sponsored trending topics, Twitter ‘Places’ (in partnership with Foursquare, Gowalla, Localeze and TomTom), an URL shortener and the acquisition of Smallthought to track tweets’ analytics.
When it comes to social media, SES walks the walk as well as talks the talk. This morning, Incisive Media announced it’s SES team has won the Best Use of Social Media award at the first Conference Awards 2010.
In a press release, Tim Weller, Group Chief Executive of Incisive Media, said, “I am delighted to say that Incisive Media won the best use of social media award beating UBM, Reed Business and ACC Liverpool to this really important online accolade. This is another award given by our peers that further recognizes our strengths online. I am thrilled for Matt McGowan and the entire team at SES who are without a doubt leading the market in their innovative use of social media that has really helped bring the search and social community together.”
The impact of social networks on the purchase behavior of American consumers is growing steadily. Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe.
The study, conducted by ROI Research for Performics, is based on the responses of 3 000 U.S. users/consumers “who access at least one social network regularly” and compares to a previous report issued in October 2009.
Called “S-Net (The Impact of Social Media)”, it looks at how various consumer segments relate to social networks on a daily basis, with a special emphasis on purchase behaviors around different types of products and in relation to other media channels.
A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from using its API.
The post is quite long and the real news is buried in the middle of it, in one sentence: “aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.”
“We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly,” it said.
