The top story of Day 2 of SES Toronto 2010 was the keynote conversation by Mike Grehan, Global VP Content for SES, Search Engine Watch and ClickZ, with Maile Ohye, Senior Developer Programs Engineer for Google.
To find out what Ohye said, read “Tell All Q&A With Google’s Maile Ohye – SES Toronto Keynote” by Adam Singer of the TopRank Online Marketing Blog. Then read “Google Changes May Affect Small Business SEO” by Sean Michael Kerner of InternetNews.com. And read “Google, Caffeinated” by Andrew Goodman of Traffick.
I interviewed Morville after his keynote about the various different patterns of search behavior in addition to design patterns that his book explores. He discussed the advent of federated search, which helps people search across multiple databases and websites when they don’t know exactly where to look for their answer.
The top story on Day 3 of SES New York 2010 was the morning keynote by Yusuf Mehdi, Senior Vice President of the Online Audience Business for Bing. Check out the story by Sharon Pian Chan in the Seattle Times entitled, “Microsoft adds Foursquare to Bing Maps.”
Or read Paul McDougall’s story in InformationWeek entitled, “Microsoft Builds A Better Bing.”
Or read Paul Thurrott’s story in Windows IT Pro entitled, “Spring Cleaning: Major Bing Update on the Way.”
Or read Frank Reed’s story in Marketing Pilgrim entitled, “Bing’s Features for Someday in the Future.”
One of the top stories from Day 2 of SES New York 2010 was the morning keynote by Avinash Kaushik. Just as he did at SES London 2010, Kaushik provided a “wake up call” entitled, “Be Awesome: Ideas for Approaching Search Analytics Differently.”
Check out Nathania Johnson’s live account, entitled, SES Day 2 Keynote: Avinash Kaushik, to get an overview of his remarks.
Or read Search Analytics Ideas From SES, which was written by Doug Caverly of WebProNews.
I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I’m frequently asked is: “What will be the top stories at the event?”
Now, I’m not clairvoyant. But I have been writing about Search Engine Strategies since early 2002, speaking at an average of five SES conferences a year since mid-2003, and promoting “The Original Search Engine Marketing Event” since late 2007. Plus, Byron Gordon and I have just finished assigning the two video crews that we’ll be bringing to SES New York 2010 — to do interviews for SES Conference Expo’s Channel on YouTube.
If you don’t count the weather, the top story on Day 3 of SES Chicago 2009 was the morning keynote by Dan Siroker, the co-founder of Spreadly, who led the web analytics team for the Barack Obama presidential campaign and served as a senior member of the larger new media team. Prior to that, Siroker was a product manager for Google Chrome and Google AdWords.
For a summary, read “Using Social Media For Political Campaigns” by Mike Sachoff and Abby Johnson of WebProNews.
Or, read “Keynote: Dan Siroker Obama Transition Team & CarrotSticks from SES Chicago ’09” by by Barry Schwartz of Search Engine Roundtable.
Morville is widely recognized as a father of information architecture. He’s authored the best-selling books, Information Architecture for the World Wide Web and Ambient Findability, and has consulted with such organizations as AT&T, Harvard, IBM, Microsoft, the National Cancer Institute, Vodafone, and Yahoo!. He blogs at findability.org.
For a summary, read “SES Chicago 2009 Opening Keynote with Jeff Jarvis” by Susan Esparza of The Bruce Clay Blog. As she reported, Jarvis said there’s been a fundamental shift in the economy. Newspapers still operate in the old “content economy,” but now we’re in the new “link economy”. You only need one copy of anything now. It’s the links to it that bring it value. Content gains value when it gains links.