According to a study by Netpop Research, users of YouTube are more likely to recommend that site than users of Facebook, LinkedIn, Twitter, and other social media websites are likely to recommend those sites.
Using what is called the Net Promoter Score (NPS) to measure user satisfaction, Netpop Research found that YouTube is likely to be recommended by 50 percent of its users, followed by 36 percent of Facebook users, 33 percent of Groupon users, 30 percent of LinkedIn users, and only 11 percent of Twitter users.
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S. had streamed online video in January 2011. A few days later, comScore Video Metrix reported that 171.2 million unique viewers in the U.S. had watched online video content that month.
As my mother would say, the difference between these two numbers is “bigger than a breadbox.”
But wait, there’s more.
According to Nielsen, YouTube was the top online video brand with 112.8 million unique viewers in January. Facebook was #2 with 32.3 million, VEVO was #3 with 32.2 million, Yahoo! was #4 with 25.5 million, MSN/Windows Live/Bing was #5 with 17.3 million, Hulu was #6 with 11.9 million, AOL Media Network was #8 with 9.2 million, and Fox Interactive was #9 with 7.6 million.
A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone survey. Seventy-seven percent of adults said the government has no business regulating search engine results, while 11 percent were for it, and 12 percent were undecided.
Google has come under fire lately, with critics claiming Google’s search results are biased toward its own sites and unfairly funneling traffic to their own properties. Still, the survey of 740 adult users nationwide found that frequent web users are the least likely to think regulation is needed for search engine recommendations.
U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday. That figure is 11.3 percent higher than the first half of 2009.
Search advertising remained the largest form of online advertising, accounting for 47 percent of first-half spending — $5.7 billion, an increase of 11.6 percent compared to the first half of 2009 ($5.1 billion).
Search has remained the leading format since 2005.
According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex.
The SEMPO State of Search Engine Marketing Report, published by Econsultancy earlier this year, valued the North American search marketing industry at $14.6 billion for 2009, and predicted growth of 14% in 2010 to a figure of $16.6 billion.
According to the new PPC Bid Management Technology Buyer’s Guide 2010, the US and UK markets for bid management technology specifically will grow in line with the overall search marketing sector.
According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales.
The Site Search Report found that 57 percent of companies are planning to increase their spending on their on-site search technology over the next year. Another 40 percent plan to maintain the same budget.
The research, published by Econsultancy today in association with internet and enterprise search company Funnelback, is based on a survey of more than 500 companies worldwide carried out in April and May 2010.
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success even if consumers are increasingly using social media sites such as Twitter and Facebook.
According to Econsultancy’s US Research Director, Stefan Tornquist, “Despite the current hype surrounding social media, social network adoption and its influence on e-commerce is far from maturity. More than a third of consumers (37%) do not use a social networking site, while those who have recently become a ‘fan’ or ‘friend’ of a company or brand online are still in the minority.”
According to the Pew Internet & American Life Project, 69 percent of adult Internet users have watched or downloaded video online. That represents 52 percent of all adults in the United States.
Image by SESConferenceSeries via Flickr
In addition, video creation has now become a normal part of online life. In fact, 14 percent of adult internet users have uploaded a video to the internet.
A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of referral traffic to online video content, followed by Yahoo!, Bing and Facebook.
Image by SESConferenceSeries via Flickr
The research report draws on three data sources: Platform data from a sample of Brightcove media customers; consumer engagement reports based on TubeMogul’s online video analytics from this aggregate data set; and results from a questionnaire sent to 104 Brightcove media customers, which include many of the most popular news and entertainment destinations on the Web.
When it comes to predicting the outcome of the UK Election 2010, I want to know what Dan Berman thinks. Who is he?
A couple of years ago, Berman was my son Brendan’s debate partner at Bates College. After debate tournaments, they often stopped by our home for pizza on the way back to Lewiston, Maine. He’s what we call in New England “wicked smart.”
Last year, Berman leaped into the global headlines as a graduate student at the University of St. Andrews in Scotland and self-described elections junkie. That’s when he co-wrote an article that pointed out “data-driven evidence of widespread election irregularities” in Iran.
