According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex.
The SEMPO State of Search Engine Marketing Report, published by Econsultancy earlier this year, valued the North American search marketing industry at $14.6 billion for 2009, and predicted growth of 14% in 2010 to a figure of $16.6 billion.
According to the new PPC Bid Management Technology Buyer’s Guide 2010, the US and UK markets for bid management technology specifically will grow in line with the overall search marketing sector.
According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales.
The Site Search Report found that 57 percent of companies are planning to increase their spending on their on-site search technology over the next year. Another 40 percent plan to maintain the same budget.
The research, published by Econsultancy today in association with internet and enterprise search company Funnelback, is based on a survey of more than 500 companies worldwide carried out in April and May 2010.
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success even if consumers are increasingly using social media sites such as Twitter and Facebook.
According to Econsultancy’s US Research Director, Stefan Tornquist, “Despite the current hype surrounding social media, social network adoption and its influence on e-commerce is far from maturity. More than a third of consumers (37%) do not use a social networking site, while those who have recently become a ‘fan’ or ‘friend’ of a company or brand online are still in the minority.”
According to the Pew Internet & American Life Project, 69 percent of adult Internet users have watched or downloaded video online. That represents 52 percent of all adults in the United States.
Image by SESConferenceSeries via Flickr
In addition, video creation has now become a normal part of online life. In fact, 14 percent of adult internet users have uploaded a video to the internet.
A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of referral traffic to online video content, followed by Yahoo!, Bing and Facebook.
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The research report draws on three data sources: Platform data from a sample of Brightcove media customers; consumer engagement reports based on TubeMogul’s online video analytics from this aggregate data set; and results from a questionnaire sent to 104 Brightcove media customers, which include many of the most popular news and entertainment destinations on the Web.
When it comes to predicting the outcome of the UK Election 2010, I want to know what Dan Berman thinks. Who is he?
A couple of years ago, Berman was my son Brendan’s debate partner at Bates College. After debate tournaments, they often stopped by our home for pizza on the way back to Lewiston, Maine. He’s what we call in New England “wicked smart.”
Last year, Berman leaped into the global headlines as a graduate student at the University of St. Andrews in Scotland and self-described elections junkie. That’s when he co-wrote an article that pointed out “data-driven evidence of widespread election irregularities” in Iran.
Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does.
Image via CrunchBase
Forrester has just published a report entitled, “The Best and Worst of Paid Search In 2009,” in which Forrester reviews the best and worst industry-specific ads from 2009. In addition to best practices, the report covers:
- Why over 50% of the ads they reviewed failed
- Industry-specific SEM recommendations
- How to think outside the click
So, why do most ads fail the test?
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled “Natural Search Trends of the Internet Retailer 500, evaluates the natural search visibility of the IR 500’s more than 88,000 most expensive paid keywords, on which they spend $1.2 million per day. The study reveals the IR 500 companies average a ‘D’ visibility score, appearing on page 6 in natural search results.
According to new research from GigaOM Pro, online video viewers tend to be young, rich early adopters. Written by TDG analyst Michael Greeson, the report surveyed a cross-section of 2,000 consumers to determine who’s watching online video and how.
Image by SESConferenceSeries via Flickr
More than a third of online video viewers surveyed were between the ages of 18 and 32, while those ages 33 to 44 accounted for another 30 percent of viewers. This makes the median age of online video viewers in the survey 41 years old.
Over the past three weeks, I’ve been to SES London 2010, OMS 2010 in San Diego, and SMX West 2010 in Santa Clara. As The Grateful Dead would say, “What a long strange trip it’s been.”
Image by SESConferenceSeries via Flickr
I’ve reported most of the top stories from those three events:
