Thursday, November 23rd, 2017

Bing’s search market share stood at 9.62 percent in March 2010, according to Experian Hitwise. Fast forward a year and Bing, which now powers Yahoo’s organic search results, accounted for 30 percent of all U.S. searches. Backing up Hitwise’s Bing data are comScore stats from February, which had Bing-powered search at 29.7 percent. ComScore’s latest search market share stats should be out this week as well….

Experian Hitwise’s monthly look at search market share is out, and not much changed since January. Google is king, Bing is inching up, Yahoo is still around (although it’s search results are powered by Bing) — and the rest of the 69 search engines Hitwise tracks aren’t even worth mentioning by name….

Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S. had streamed online video in January 2011. A few days later, comScore Video Metrix reported that 171.2 million unique viewers in the U.S. had watched online video content that month….

Google’s Matt Cutts is skeptical about the latest Hitwise data that showed Bing provided users with more accurate results than Google. As we reported earlier this week, Bing had its highest search success rate in January (81.54 percent), while Google had a 65.58 percent success rate. Hitwise defines a successful search as one that results in a visit to a website from a search engine’s result page….

Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market is now more measurable….

Bill Tancer, General Manager, Global Research at Hitwise, posted some interesting data today about LivingSocial and the Adoption Curve….

This just handed me: Experian Hitwise has just announced that Google accounted for 72.15 percent of all U.S. searches conducted in the four weeks ending Oct. 2, 2010. That’s up 1 percent over the previous month….

AdGooroo and Experian Hitwise have just issued a report on “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.” The study explores how top consumer packaged goods (CPG) brands manage their paid search programs from the perspectives of keyword selection, coverage management and other important campaign management factors….

At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don’t mind if I finally get around to reporting the “news.”…

Okay, so maybe Rupert Murdoch will get the last laugh. According to the headline of today’s post by Robin Goad, the Research Director at Hitwise UK, “Times Paywall traffic loss less than expected.”…