Thursday, February 20th, 2020

This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the today’s evolving online video landscape….

Okay, so this seems more like a continuing trend than breaking news. But the comScore Video Metrix service today reported that 183 million U.S. Internet users watched online video during May 2010. But the new news is that YouTube.com achieved record levels of viewing activity during the month with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time….

comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the first site category for which each of the top ten ranked entities has transitioned to the comScore Media Metrix 360 (Unified Digital Measurement) methodology….

comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8 percent of the total U.S. Internet audience viewed an average of 173 videos per viewer during the month. As Butch Cassidy often asked, “Who are those guys?”…

According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share….

comScore has released its latest report on social networking activity in the Asia-Pacific region (excluding China). The study found that 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors….

Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries….

February is always a weird month for search data….

According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover that viewers watched an average of 187 videos per viewer during the month….

comScore has just announced its monthly qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches….