According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet.
Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development in a press release, “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the today’s evolving online video landscape.
Enhancements to the service include:
- The ability to filter video viewing activity between ads and content.
- TV show-level reporting for major broadcast sites.
- Additional reporting metrics, including average daily unique viewers, viewing sessions, percentage of ads by videos viewed, percentage of ads by time spent viewing video, ads per content video, content minutes per ad minute.
Okay, so this seems more like a continuing trend than breaking news. But the comScore Video Metrix service today reported that 183 million U.S. Internet users watched online video during May 2010. But the new news is that YouTube.com achieved record levels of viewing activity during the month with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
There are other news nuggets buried at the bottom of the announcement:
- 84.8 percent of the total U.S. Internet audience viewed online video.
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the first site category for which each of the top ten ranked entities has transitioned to the comScore Media Metrix 360 (Unified Digital Measurement) methodology.
The report showed that more than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience. It also showed The New York Times brand led the category with more than 32 million visitors and 719 million pages viewed during the month.
comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8 percent of the total U.S. Internet audience viewed an average of 173 videos per viewer during the month. As Butch Cassidy often asked, “Who are those guys?”
Image by SESConferenceSeries via Flickr
Well, it’s about six out of every seven people online in the U.S.
So, the popular myth that online video viewers are just a small group of college students with nothing better to do is wrongedy-wrong-wrong. Because, 84.8 percent of the total U.S. Internet audience is as mainstream as it gets.
According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share.
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What is a core search? It is search on one of the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Why is this significant?
comScore has released its latest report on social networking activity in the Asia-Pacific region (excluding China). The study found that 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors.
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Facebook.com ranked as the top social network across the majority of individual markets in the region, while competing brands commanded the top position in certain markets, including Orkut in India, Mixi.jp in Japan, CyWorld in South Korea and Wretch.cc in Taiwan.
Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries.
Image via Wikipedia
The ground-breaking study evaluated results from four campaigns across the Travel, Finance, Government and Utilities sectors. These campaigns utilized various combinations of video and display formats and delivered a total of 300 million impressions to U.K. Internet users.
Here are the key findings:
February is always a weird month for search data.
It’s a short month. Query volume is always down. And this year was particularly odd with all the snowstorms. Were people on the Internet more or less as a result?
An interesting note in comScore’s rankings for last month is that Facebook search query was actually UP. So, there’s one thing people like to do when it snows. (I think we all knew that already by the sheer number of snow pictures uploaded by people in our network.)
According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover that viewers watched an average of 187 videos per viewer during the month.
Image by SESConferenceSeries via Flickr
If you drill down into the data, you also see that 135.4 million viewers watched 12.7 billion videos on YouTube, which is an average of 93.4 videos per viewer. It also represents an increase of 50 percent versus year ago.
