Friday, December 13th, 2019

The impact of social networks on the purchase behavior of American consumers is growing steadily. Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe….

App harnesses crowd-sourcing, a departure from their text-based service….

The move continues Google’s pursuit of social search….

Social search engine Scour has launched a new local feature. Simply click on the new “Local” tab over the search box. Then, type in what you’re looking for and the location you’re interested in, and click “Search.” The results page features listings down the left side and a map on the right. As you scroll down, the map travels with you – very handy. Here’s a couple screenshots. Click on either image to enlarge or head to Scour to try it out for yourself….

Last year, Google unveiled its Social Search and launched into Labs. The idea is that you would see blog posts and other content from your social network in your search results. Now, the feature is being rolled out to everyone as a new beta feature of Google.com. As part of the release, Google has also integrated social search into their Image search. You’ll see pictures from photo sharing sites such as Flickr and Picasa. The images will appear under their own special heading. You’ll also notice links to “My social circle” and “My social content.” Click on either of these…

About a year ago, LinkedIn launched a new search platform, which has turned out to be wildly successful. Search activity has doubled since the update. Of course, their membership has almost doubled as well. No word on whether the chicken or the egg came first on that one. Either way, LinkedIn is improving their search platform with the addition of filters. The filter options are automatically generated and are placed down the left side of the results. Let’s say I want to find someone to network with because I’m interested in a job there. I could click on “San Francisco”…

Leapfish has launched an entry portal for web users to what they are calling “the Living Web” as they show in their impressive YouTube commercial below. Basically Leapfish offers a start page for web users where they can watch their Facebook and Twitter accounts as well as set up feeds for news, entertainment, sports and other services. The site offers some very interesting possibilities. It has some similarities to iGoogle but has managed to integrate social media faster than the search giant that recently signed a data share agreement with Twitter. Bing also has access to both Facebook and Twitter…

Last week at the Web 2.0 Summit, Google VP Marissa Mayer announced a new experiment in Labs: Social Search. Now, that experiment has officially been launched. If you’d like to participate, simply go to the Google Labs page (http://www.google.com/experimental/). Look for the Social Search experiment and click “Join This Experiment.” You can only participate in one experiment at a time, so you’ll have to leave any other Google Labs experiments you are a part of. Then, go to Google and conduct a search. Google will use networks from your Google Profile to deliver social search results, if there are any….

While Twitter allows people to delete Tweets, often times those zombie Tweets were still indexed in Twitter’s search. Apparently, that’s no longer a problem. MG Siegler over at TechCrunch has been doing some testing and finding that deleted Tweets aren’t showing up in Twitter search. They’re not even showing up in the search API, according to Siegler. I did a small test myself and sure enough, my deleted Tweet was immediately removed from Twitter’s search results. So, now you can stick your foot in your mouth with a little more ease….

On Wednesday, word broke that Google and Facebook have plans to integrate music into their search and social network respectively. Late on Wednesday came word that MySpace is also pursuing new music offerings. This is a natural progression for MySpace, which, before it became huge, was a hub for indie musicians. Their social network boom came and went, and left in the wake, the music community remains, now with major label artists also making use of the versatile profile pages. Over the summer, MySpace acquired iLike.com, a social network all about music. iLike will be the basis for the increased…