Friday, June 5th, 2020

The Official YouTube Blog has invited YouTubers and Tweeple to ask Lady Gaga “everything you’ve always wanted to know.” But marketers can ask questions, too….

SES Chicago 2010 gets underway next week. I’m planning to attend the Marketing Virtuoso Session entitled “Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors.”…

Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year. Search is no exception to such speculation. We compiled a list of five predictions for search in 2010 and asked experts to weigh in on whether they think those predictions will play out. 1. John Battelle – Google will make a corporate decision to become seen as a software brand rather than as “just a search engine.” Pat Duncan, Associate Partner in Rosetta’s Consumer Products & Retail vertical In terms of corporate culture, it makes sense…

If you like to find instances of people jumping to conclusions, being extremely judgmental and just pure hate, then comment search on YouTube will be right up your alley. Seriously, though, in online reputation management, the ability to search YouTube comments will be very useful for engaged companies. Thankfully, ReadWriteWeb has the goods on a real-time comment search that was very quietly rolled out by YouTube. To access it, you’ll need to go directly to http://www.youtube.com/comment_search. For the screenshot, I wanted to keep things as clean as possible, so I searched “love” and here’s what it looks like: Notice the…

Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will use Nielsen’s market research expertise to reach the more than 300 million members on Facebook. “Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data,” said Sheryl Sandberg, COO of Facebook. Rolling out as a test to a few advertisers this week, BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitude and intent about brands. BrandLift will roll out to all advertisers…