Wednesday, August 12th, 2020

Microsoft will acquire Skype for $8.5 billion in a move that is the biggest acquisition of the company’s history. “Microsoft Chief Executive Steve Ballmer, though, sees the Internet as an essential battleground for Microsoft, a company that still makes the vast bulk of its profits from Windows and Office software systems. Investors have become increasingly concerned about Microsoft’s ability to squeeze continued growth out of those businesses, as rival technologies from Apple Inc., Google and others put more pressure on profits,” the Wall Street Journal reported….

Google Voice launched a ‘call phones’ feature this month that works within your Gmail account. Not much to say about it, except that it could make Google Apps for Business an even more attractive proposition, as they are offering international call rates (computer to phone) starting at 2 cents a minute to Japan, Britain, Germany and France. Arguably everything required to launch a business from your computer now sits in the cloud of Google Apps… But you’ll still need to file your tax returns….

An overview of some of today’s ad/tech news…

Skype, the chat, voice and video calling platform has plans to extend its reach to consumer electronics and mobile devices and the first step will be to move its offices in Stanford, next to Facebook’s headquarters. The move will take place by October. Hires should follow….