Last week, I mentioned that one of the big reasons marketers go to trade shows is to see new products and services. Well, Jamie O’Donnell of SEO-PR visited the expo hall at SES New York 2010 and here are some more exhibitors that he saw.
O’Donnell interviewed Pat Coyne, Regional Sales Manager for SiteCore. Sitecore provides web content management, online marketing, and intranet portal solutions to large and medium sized organizations worldwide.
SiteCore and Web content management at SES New York 2010
One of the big reasons marketers go to trade shows is to see new products. Well, Jamie O’Donnell of SEO-PR visited the expo hall at SES New York 2010. Here’s some of what he saw.
Image by SESConferenceSeries via Flickr
ODonnell interviewed Liz Fishbeck of Facebook, an exhibitor at SES New York 2010. She was promoting Facebook’s new self-service ad unit.
By visiting www.facebook.com/ads/create you will find the targeting interface where you can create your first Facebook ad. Facebook also offers a new resource, called the Facebook ads page (www.facebook.com/facebookads). It features case studies, best practices, and updated with tips every week.
One of the popular sessions at SES New York 2010 was entitled, “Selling Search to the C-Suite.” It was moderated by Anne F. Kennedy, a member of the SES Advisory Board, the Founder & MP of Beyond Ink, and the FP & CMO of Joblr.net. Following the session, Kennedy interviewed one of the speakers, Fionn Downhill, the CEO and President of Elixir Interactive.
Image by SESConferenceSeries via Flickr
Downhill said its important to understand the distinction between the way search marketers talk about marketing and search and the way traditional marketers converse about marketing. To get better at communicating with traditional marketers, Downhill said she became a better listener, understanding and identifying their pain points.
We have a winner! Tom Lebaron, Disney Parks & Resorts, was the lucky winner of a new Honda FIT, sponsored by Business.com and PM Digital at SES New York 2010.
Business.com and PM Digital car giveaway at SES New York 2010
How do I know that marketers and search engine optimizers loved SES New York 2010? We handed them a microphone at the event and asked them what they thought.
Image by SESConferenceSeries via Flickr
Now in its 11th year, the global SES Conference and Expo Series educates thousands of delegates each year, with a 98% satisfaction rate. But it never hurts to ask people what they think.
Well over 5,000 marketers and search engine optimization professionals attended SES New York 2010 to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
Last week, we heard from Sarah Rock of Stylelist and Lauren Sherman of Fashionista, who spoke at the Spotlight on Fashion: Blogging for Style at SES New York 2010. This week, lets hear from Caroline Rodehau of New York Girl Style.
Image via Wikipedia
Based in New York City, Rodehau is both Publisher and Editor-in-Chief of New York Girl Style and New York Girl Talk. She regularly provides her global audience with cutting edge content related to the must-have items for the season along with runway tips and couture commentary for female consumers.
After returning from SES New York 2010, my wife asked to clean out the bags of stuff that I’ve piled in the garage from other shows. Over the weekend, I discovered my conference handbook for Search Engine Strategies NYC 2004.
Image via Wikipedia
As I glanced through the agenda, I felt like Rip Van Winkle. Has the search industry really changed that much in just six years?
So this week, I plan to take a closer look at the hot topics at Search Engine Strategies NYC 2004 that were irrelevant at SES New York 2010. At the same time, I’ll continue to highlight the new topics that have emerged in the search industry today.
On Wednesday, we looked at Sarah Ivey Rock, Search Marketing Manager at AOL Living, who was one of the conference speakers at the session “Spotlight on Fashion: Blogging for Style” at SES New York 2010. Today, let’s look at another one of the speakers: Lauren Sherman, the Editor of Fashionista.
Image via Wikipedia
Sherman writes fashion industry news, gossip and analysis. Before joining Fashionista, she was a reporter at Forbes, where she covered luxury goods, fashion and consumerism.
Before Forbes, Sherman was was the online editor at Quintessentially in London. She has also contributed to BusinessWeek.com, eBay’s The Inside Source, Esquire.com, Stylelist.com and many others.
On Monday, Nathania Johnson wrote about “The Unlikely Heroes of Search and Social Media” who used abso-freakin-lutely no SEO. Today, I’d like to highlight one who did.
Sarah Ivey Rock, Search Marketing Manager at AOL Living, was one of the speakers on the “Spotlight on Fashion: Blogging for Style” panel at SES New York 2010. Rock works on AOL Living sites such as Stylelist, That’s Fit and Slashfood.
Rock has worked in the search industry for ten years. (Seriously has it been that long.) She loves keyword research and was a librarian in a former life.
One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.
Microsoft used the conference and expo to announce that it was adding new features to its Bing search engine, including Quick Tabs, an Answer box, and new mapping tools powered by Foursquare to deliver real-time data embedded in maps.
Google used the the original search engine marketing event as the place to announce AdWords Search Funnels. It shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action.
