Friday, August 1st, 2014

According to Carlos Vassallo, CEO of LatinVision Media, “The Census of 2010 results will confirm the U.S. Hispanic Market is the most attractive one for advertisers and marketers with a purchasing power above one trillion dollars.” He adds, “The exponential growth of the Hispanic Market as a segment is changing the rules forcing marketers to change their approach, strategy and tactics if they want to maintain their share in the business. The approach used 10 years ago is no longer relevant neither effective.”…

According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand manufacturers say they will use mobile marketing this year. What’s more, 75 percent of those already marketing to mobile consumers plan to increase their spending by an average of 59 percent compared with 2010….

In Washington Irving’s story story, Rip Van Winkle falls asleep before the American Revolutionary War and wakes up 20 years after it. He gets into trouble when he proclaims himself a loyal subject of King George III, not knowing that a revolution has taken place….

One of the top stories from Day 2 of SES New York 2010 was the morning keynote by Avinash Kaushik. Just as he did at SES London 2010, Kaushik provided a “wake up call” entitled, “Be Awesome: Ideas for Approaching Search Analytics Differently.”…

As expected, the top story at SES New York 2010 for Day 1 was the keynote speech given by David Meerman Scott. Nathania Johnson of Search Engine Watch live blogged the keynote in a post entitled SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]….

Approximately 5,000 marketers and search engine optimization professionals will be going to SES New York 2010 next week. In a challenging economy, it is even more important to keep up-to-date with industry trends, see new products and services, and maintain and build relationships. But what if you are stuck in South Succotash?…

Image via CrunchBaseIf you haven’t scrolled down the conference agenda for SES New York 2010 lately, then you might have missed the news that’s hidden in plain sight in the right-hand sidebar: An Affiliate Marketing Track has been added to Day 3. Now, you can learn affiliate marketing secrets from Kris Jones, the President and CEO of Pepperjam, among others. But wait! There’s more! Admittance is free for all SES New York attendees, including expo-only pass holders. That’s gotta be the deal of the decade — and the decade has just started. The conference sessions in the new Affiliate Marketing…

Image by SESConferenceSeries via FlickrBack on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 – Driving the data! Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next. His webcast was a big success. And in…

Last week, I offered 10 tips for marketers who are going to Search Engine Strategies for the first time. This week, I’ll talk to industry veterans who are going to SES London or SES New York for the Nth time. So, the first timers can skip this post. “Pay no attention to that man behind the curtain.” “These are not the droids you are looking for.” “Nothing to see here. Move along.” Now that only the SES alumni are left, let me share some inside information about an event that is changing as rapidly as our industry: 1. Don’t look…

Are you going to Search Engine Strategies (SES) for the first time? Whether you attend SES London 2010 or SES New York 2010, here are 10 tips for getting the most out of the event: 1. Wear comfortable shoes. I know, I know, this sounds suspiciously like the classic advice, “Wear sunscreen.” But you don’t need to wear sunscreen inside the Business Design Centre in Islington or the Hilton New York. But you do need to wear comfortable shoes. The photo to the left shows Mona Elesseily, Director of Marketing Strategy at Page Zero Media, comparing her comfortable shoes with…