According to Carlos Vassallo, CEO of LatinVision Media, “The Census of 2010 results will confirm the U.S. Hispanic Market is the most attractive one for advertisers and marketers with a purchasing power above one trillion dollars.” He adds, “The exponential growth of the Hispanic Market as a segment is changing the rules forcing marketers to change their approach, strategy and tactics if they want to maintain their share in the business. The approach used 10 years ago is no longer relevant neither effective.”  Read more... (225 words, 1 image, estimated 54 secs reading time)

According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand manufacturers say they will use mobile marketing this year. What’s more, 75 percent of those already marketing to mobile consumers plan to increase their spending by an average of 59 percent compared with 2010.

That’s why Heidi Cohen of ClickZ says “2011 is the year to add mobile to your marketing mix.”

So, what can marketers do to to get their arms around this new opportunity?  Read more... (780 words, 1 image, estimated 3:07 mins reading time)

In Washington Irving’s story story, Rip Van Winkle falls asleep before the American Revolutionary War and wakes up 20 years after it. He gets into trouble when he proclaims himself a loyal subject of King George III, not knowing that a revolution has taken place.

There are people inside many organizations today who don’t know that a revolution has taken place in the search industry. They mistakenly believe that we still live in the era of 10 blue links.  Read more... (553 words, 5 images, estimated 2:13 mins reading time)

One of the top stories from Day 2 of SES New York 2010 was the morning keynote by Avinash Kaushik. Just as he did at SES London 2010, Kaushik provided a “wake up call” entitled, “Be Awesome: Ideas for Approaching Search Analytics Differently.”

Check out Nathania Johnson’s live account, entitled, SES Day 2 Keynote: Avinash Kaushik, to get an overview of his remarks.

Or read Search Analytics Ideas From SES, which was written by Doug Caverly of WebProNews.  Read more... (434 words, 2 images, estimated 1:44 mins reading time)

As expected, the top story at SES New York 2010 for Day 1 was the keynote speech given by David Meerman Scott. Nathania Johnson of Search Engine Watch live blogged the keynote in a post entitled SES Day 1 Keynote: David Meerman Scott [LIVE BLOG].

Mike Sachoff of WebProNews also posted a story entitled SES Keynote: New Rules Of Marketing.

Liana Evans also wrote a post for Endless Plain entitled David Meerman Scott SES New York Keynote.

Lisa Barone of Outspoken Media wrote Opening Keynote with David Meerman Scott.  Read more... (305 words, 2 images, estimated 1:13 mins reading time)

Approximately 5,000 marketers and search engine optimization professionals will be going to SES New York 2010 next week. In a challenging economy, it is even more important to keep up-to-date with industry trends, see new products and services, and maintain and build relationships. But what if you are stuck in South Succotash?

Your company still expects you to do more with less this year. But, let’s say the folks over in finance were penny wise and pound foolish when they turned down your request to attend one of the industry’s most important events this year. What can you do?  Read more... (1040 words, 3 images, estimated 4:10 mins reading time)

If you haven’t scrolled down the conference agenda for SES New York 2010 lately, then you might have missed the news that’s hidden in plain sight in the right-hand sidebar: An Affiliate Marketing Track has been added to Day 3. Now, you can learn affiliate marketing secrets from Kris Jones, the President and CEO of Pepperjam, among others.

But wait! There’s more! Admittance is free for all SES New York attendees, including expo-only pass holders. That’s gotta be the deal of the decade — and the decade has just started.  Read more... (332 words, 2 images, estimated 1:20 mins reading time)

Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 – Driving the data!

Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next.  Read more... (335 words, 2 images, estimated 1:20 mins reading time)

Last week, I offered 10 tips for marketers who are going to Search Engine Strategies for the first time. This week, I’ll talk to industry veterans who are going to SES London or SES New York for the Nth time.

So, the first timers can skip this post.

“Pay no attention to that man behind the curtain.”

“These are not the droids you are looking for.”

“Nothing to see here. Move along.”

Now that only the SES alumni are left, let me share some inside information about an event that is changing as rapidly as our industry:  Read more... (989 words, 2 images, estimated 3:57 mins reading time)

Are you going to Search Engine Strategies (SES) for the first time? Whether you attend SES London 2010 or SES New York 2010, here are 10 tips for getting the most out of the event:

1. Wear comfortable shoes. I know, I know, this sounds suspiciously like the classic advice, “Wear sunscreen.” But you don’t need to wear sunscreen inside the Business Design Centre in Islington or the Hilton New York. But you do need to wear comfortable shoes. The photo to the left shows Mona Elesseily, Director of Marketing Strategy at Page Zero Media, comparing her comfortable shoes with mine at SES New York 2008. And at some point during your first SES conference, you’ll be glad that you’re wearing comfortable shoes, too.  Read more... (342 words, 2 images, estimated 1:22 mins reading time)