Wednesday, July 17th, 2019

So SES London was a blast wasn’t it? More parties than any single year and a new venue slap bang in the heart of London should have given you plenty of opportunities to network with the buzzing search marketing industry in the UK. If you forgot to print any business cards, or if paper just ain’t your style these days, then you might be pleased to know that you can follow everyone who contributed to the #sesuk conversation on Twitter via our SES London Tweetwall….

With only three weeks to go until SES London, you might be asking yourself what you can expect to get out of the conference and what is going to make it different this year when compared to every other year? Well, as Alan Sugar (the UK equivalent of Donald Trump, and also host of “The Apprentice”) often says, ‘let me tell you’. But be warned, the earlybird catches the worm and our early bird offer expires today — Friday, February the 4th — so hassle your boss right now and use this code YTL15 to register and get a 15%…

At SES London 2010, we launched a grand experiment in which we projected a customised Twitter feed of all the tweets originating directly from the conference onto the wall. Did it have any impact on the conference?…

Image by SESConferenceSeries via FlickrLast year, I posted an item to the Search Engine Watch blog entitled, “It’s ‘Horses for Courses’ at SES London 2009.” I said business professionals may want to bring a team to Search Engine Strategies London – because there will be three concurrent conference tracks and no business professional will be able to attend all of the sessions. But, upon reflection, I should have said it’s “courses for horses,” because each of the three tracks of the leading search marketing conference in Europe is designed for a different member of your team. There are tracks for…

Image by SESConferenceSeries via FlickrBack on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 – Driving the data! Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next. His webcast was a big success. And in…

SES and ClickZ have a strong business relationship with the organizers of the Online Marketing Summit (OMS). This is why you’ll see an OMS forum at each SES conference. And more recently you’ll see an SES forum at OMS. As a very special deal for SES London, OMS has offered free access to the OMS Forum on day one. This offer applies to anyone who has purchased (or is about to purchase) a Platinum, full conference pass for SES. It’s an added value of £445.00 and an opportunity to broaden your online marketing skills by listening to (and mixing…

Last week, I offered 10 tips for marketers who are going to Search Engine Strategies for the first time. This week, I’ll talk to industry veterans who are going to SES London or SES New York for the Nth time. So, the first timers can skip this post. “Pay no attention to that man behind the curtain.” “These are not the droids you are looking for.” “Nothing to see here. Move along.” Now that only the SES alumni are left, let me share some inside information about an event that is changing as rapidly as our industry: 1. Don’t look…

Are you going to Search Engine Strategies (SES) for the first time? Whether you attend SES London 2010 or SES New York 2010, here are 10 tips for getting the most out of the event: 1. Wear comfortable shoes. I know, I know, this sounds suspiciously like the classic advice, “Wear sunscreen.” But you don’t need to wear sunscreen inside the Business Design Centre in Islington or the Hilton New York. But you do need to wear comfortable shoes. The photo to the left shows Mona Elesseily, Director of Marketing Strategy at Page Zero Media, comparing her comfortable shoes with…

Image by SESConferenceSeries via FlickrAvinash Kaushik, author, blogger, and Analytics Evangelist for Google, is one of my heroes. And he’s giving the morning keynote at SES London 2010 as well as one of the keynotes at SES New York 2010. If you want to learn web analytics the right way, I strongly recommend that you read “Web Analytics: An Hour a Day” by Kaushik (Sybex, 2007). His thought-provoking analysis of the challenges and opportunities facing today’s web analytics challenges conventional wisdom and debunks popular myths. And Kaushik has a new book that has just been published that is entitled Web…

On January 29, 2008, we launched SESConferenceExpo’s Channel on YouTube just before Search Engine Strategies London 2008. So, we’re approaching its second anniversary just before SES London 2010. Over the holidays, I spent some time reviewing what we’ve learned optimizing and promoting 403 videos that have 166,198 received views over the past two years and thinking about how to get more YouTube channel views in the year ahead. Yes, yes, I know 166,198 views is no where near the 146,417,150 views that “Charlie bit my finger – again!” has received. But there are other marketing objectives beyond creating “viral videos.”…