During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur, Corporate e-Business Development Director at Reed Exhibitions and Peter Zapf, Deputy Chief Operating Officer of Global Sources set out to answer it with a most emphatic no!
There’s been a lot of talk about whether web marketing, especially social media, holds value for B2B lead generation efforts, and the session was set up to give the assembled throng, here at the Hyatt Hotel in Kowloon, some advice on how to leverage the Internet to drive revenue and lower costs.
SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangelist at Google.
Matt McGowan, Publisher and Head of U.S., and Mike Grehan, VP, Global Content, Incisive Media, provide a preview SES Hong Kong in the view interview below.
Up to 43 percent of the world’s online population will reside in Asia by 2013, according to projections from Forrester Research. And China will account for 17 percent of the global online population.
In mobile, eMarketer forecasts China will have 1.3 billion subscribers and 957 million mobile Web users by 2014. The consultancy projects there will be more people accessing the Web on their cell phones in the country than the entire population of the U.S. in 2010.