The nice people at Wibiya have been working with us to create our toolbar, which you will see, now pops up at the bottom of the page. Wibiya offer a free web toolbar, which is essentially an app engine that can be fitted to your website. We decided to heavily customize the toolbar for readers of SEW to offer apps that fit in with routine search marketing tasks, so that you can follow up on concepts you are learning about and bounce ideas off other members of the community.
There are lots of different apps on the toolbar, but here are some the highlights:
Eightfold Logic has decided to empower those companies who are serious about their search rankings by creating ‘a dating site’ for businesses. It’s called Linker.
In a bid to reduce the time wasted courting site owners who don’t respond to link requests, the enlightened minds at Eightfold Logic identified parallels between the online dating scene and pioneers in quality link building.
You Gotta Be In It To Win It
In order for online dating to work, singles have to opt in to a dating network, be actively involved in their destiny and in return for their personal details, the online platform has to save time matching them up to relevant introductions. Thus a dating platform is able to create a ‘market’
of singles looking to meet the right partner.
Conductor launched its ‘automated’ SEO platform last week. I attended the launch event, and if that was anything to go by, then Searchlight promises to be a captivating product.
The presentation opened with an introduction by Seth Besmertnik, founder & CEO of Conductor, who discussed the irony that SEO commands the highest percentage of clicks on search engines and yet commands the lowest percentage of marketing budget spend. In fact, the imbalance between value and spend is shocking:
- 92% of clicks from search engines are attributed to natural rankings
- 89% of search spend is attributed to paid search
Link Building has changed in recent years. Buying links is out. Content marketing is in. It’s about reaching out and building solid relationships across the web.
Wordtracker has launched Link Builder, a new tool to help SEOs and website owners find quality link prospects, organize them into campaigns and keep track of the people they contact.
Built on Majestic SEO, which is basically a search engine, Word Trackers’ Link Builder tool queries a database of over 1.8 trillion URLs from 150 million root domains. (I think that’s almost as big as Bing and perhaps bigger than Yahoo.) I took it for a test drive on Search Engine Watch (SEW) to see what content marketing opportunities existed.
It’s free to join and affiliates get paid for leads and sales.
Keyword research tool provider WordStream is launching a new affiliate marketing program. It’s free to join and rewards sales of the company’s software products including the HYPERLINK suite of custom PPC and SEO tools.
Affiliates will get $5 per lead for WordStream Keyword Management for PPC Software free trial signups and up to $300 commission on sales of WordStream Keyword Management for SEO software subscriptions.
WordStream will provide affiliates with marketing collateral including links, banner ads, emaily copy, brochures, case studies and landing pages. Referrals on all leads and sales are tracked for 90 days.
