Saturday, July 26th, 2014

Forget the Royal Wedding, the surprise piece of news that came out this week was that AVOS, a new company formed by YouTube founders, Chad Hurley and Steve Chen has acquired Delicious, the most famous social bookmarking site on the web, which was in the process of being decomissioned by Yahoo. SEW followed up with AVOS to get more details on the acquisition, but they were unable to comment at this time saying that they were “heads down working hard on the site so we aren’t giving interviews at this time”. So, what follows is an opinion piece about this…

If you are a blogger in the US your life is about to change big-time. You have just entered the Twilight Zone… New FTC guidelines (read full version) described in the official press release state: 1 – “the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” and 2 – the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false…

This week, I saw an optimized press release blown away by Google News because it was mistaken for a social media press release. It fell under a hail of bullets, an innocent victim of a formatting decision. Before I share this tragic story, let me provide some background. Two years ago, I asked, “Is the Social Media Press Release a Meatball Sundae?” I had just finished reading Seth Godin’s book, Meatball Sundae: Is Your Marketing out of Sync?, which defined “meatball sundae” as “the unfortunate result of mixing two good ideas.” And I answered my rhetorical question by accusing the…