Friday, May 29th, 2020

Last night SEW attended the SEMPO NYC Tech Demo Meetup, hosted by Seth Dotterer at Conductor’s offices, with Max Kalehoff from Clickable as master of ceremonies, and Rob Wilk from Yahoo keeping time. The format of the tech demo meetup is straightforward – marketing technology companies get 5 minutes to showcase their ‘warez’ and 5 minutes to field any questions….

And most of it’s going to Google….

One of our own makes the cut….

It’s that time again…. and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products. Remarketing, also known as retargeting, topped the list of most under-utilized marketing technologies. Here’s what else made the list: Remarketing/Retargeting – 46.3% Geo-targeting – 18.3% Traffic source optimization-15.9% Keyword targeting – 13.4% Other – 3.7% Category targeting – 2.4% And it looks like most of your desires for remarketing are going unrequited. When asked if remarketing had been tried with online advertising,…