The new toolbar aids with viewing data.
AdWords has been providing more and more data over the past few months, which lends itself to needing ways to view that data. One such way is a brand spankin’ new toolbar under the Campaigns tab.
The new toolbar allows you to filter and segment data for easy access to insights on what’s going on in your AdWords campaigns. Here’s a screenshot from the Inside AdWords blog:
New restrictions go into place at the end of the month.
Selling prescription drugs online is big business. And where there’s lots of money, there’s usually people wanting to engage in nefarious practices. That’s why there are restrictions placed on pharmaceutical ads which appear in search engines.
Google is updating their policy for pharmacies wishing to market their products via AdWords. Here’s what you need to know:
- Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA).
It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we’re getting word of a new partnership between Webtrends and Acronym Media. The two have paired up to provide software solutions to aid search marketers in managing and executing their efforts.
“The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement,” said James McDermott, vice president partnerships, Webtrends.
If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads.
Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices.
For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers, Telus, and Bell Canada.
Tomorrow, Efficient Frontier releases their quarterly search report and we’ve got a sneak peek at the numbers.
Let’s dive in:
Search Spend
Google’s share rose to 74.5%, up from 73.9% in Q3 2009. Yahoo! lost 0.5% share, while Bing lost 0.2%.
Broken down by sector:
- Retail: Up 17% YOY
- Travel: Down 20% YOY, driven by weak CPC
- Finance: Up 2% YOY
- Auto: Up 2% YOY
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:
If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a new policy for displaying those URLs in your ads. From now on, the ad must show more clearly the destination a user will be heading to should they click on your ad.
Let’s say you have a blog at Blogspot. Perhaps you sell your handmade goods on there and you want to drive traffic. Your ad now needs to show the Blogspot name in the URL, like this:
exampleblogname.blogspot.com
instead of just
blogspot.com
The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search ad management.
The Keyword Niche Finder returns groups of keywords instead of just a long list of keywords related to the term. This is a good place to start if you haven’t already done keyword research for the campaign you’re working on.
For example, let’s enter “Christmas shirt” into the tool. The initial results return various groups:
Click on one of the groups to view the keywords and their frequency:
