Monday, September 23rd, 2019

Last night SEW attended the SEMPO NYC Tech Demo Meetup, hosted by Seth Dotterer at Conductor’s offices, with Max Kalehoff from Clickable as master of ceremonies, and Rob Wilk from Yahoo keeping time. The format of the tech demo meetup is straightforward – marketing technology companies get 5 minutes to showcase their ‘warez’ and 5 minutes to field any questions….

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider….

AdGooroo is launching a new academic program that provides free resources to educators wishing to teach their students about search marketing. The program provides free academic licenses to AdGooroo’s SEM Insight. “Supporting the academic community is a top priority for AdGooroo, and we’re offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool,” said AdGooroo Founder and CEO, Rich Stokes. “It’s important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We’d like to…

Bryan Eisenberg, the co-author of the bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”, has a new personal blog named, Bryan Eisenberg. (Does he owe his parents royalties for using that name for his blog?) And he’s just posted an incredibly useful list of 69 Free (or low cost) Tools to Improve Your Website. (I should disclose that I’m mentioned in the 69th listing, which is for Market Motive, but so are Avinash Kaushik, John Marshall, Todd Malicoat, Matt Bailey, and Jennifer Laycock, who are also members of the Market Motive faculty.) So,…

Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based campaign management features to help search marketers move beyond a singular focus on bid management.

“Today’s search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as ongoing quality score and match type changes,” said Chris Lien, chief executive officer of Marin Software. “To maximize overall search profits, one has to address all of these factors via effective campaign management, including down to the actual ad group structure.”

The new features include Raw Term Expansion, Creative Auto-Tester, and Ad Group Optimizer and are available to Marin Software customers at no additional cost.

Meanwhile, Marin Software is also reporting that their client base is growing despite a tough economy. The company now boasts over 130 customers which collectively manage $500 million in annual paid search spend across 100 million keywords using their proprietary software.

“Marketers today need to every means possible to acquire and retain new customers,” said Lien. “Paid search has always been the marketing technique that allows brands and companies to attract the most new customers to their sites, efficiently and cost-effectively, and we’re pleased that so many high profile companies and brands have adopted our enterprise-class solution to help them realize the most return on their search marketing investments.”

Marin’s recent client additions include Angie’s List, HealthCare.com, InsuranceQuote, and People Search Media. Agencies who’ve recently signed on include Draftfcb, Ionic Media, Neo@Ogilvy, Salmat Digital, and Tightrope Interactive.

These join an existing client base that includes Razorfish, Reply.com, Trouvé Media, and Zip Realty.

AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of the features is called Budget Analyzer and it helps track what competitors are spending on paid search impressions, clicks, click-thru rates (CTR) as well as their total spend.

“With the addition of Budget Analyzer to SEM Insight, advertisers can now see not only their competitors’ search traffic, impressions and other optimization efforts, but also what they spend,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Enabling marketers to see how competitors spend their ad dollars online offers a leg up on the competition and the ability to achieve the greatest possible return on their search investment.”

The other two tools are AdWords Data Calibration and Search Engine Optimization (SEO) Traffic Estimator. These features allow SEM’s to import Google AdWords campaigns with the purpose of improving budget estimates. They also assist in obtaining competitive intelligence data such as organic search clicks and paid search CTR.