Thursday, August 22nd, 2019

Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in “personalized” retargeting. Criteo currently traffic $2 billion worth of online inventory from over a thousand customers, serviced by 200 employees. It’s not an exclusive partnership, but it will be a time-saver for Marin customers who are already buying retargeted inventory and could be a boon for Criteo’s transatlantic ambitions as they are currently more well known in Europe than the USA. Personalized retargeting is the process by which it is possible to reach…

I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to “see new products.” Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see….

According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex….

Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive Local Media Conference last week in Los Angeles. “The new ‘local’ solution is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. The technology is designed to meet a growing need among agencies…