One of the popular sessions at SES New York 2010 was entitled, “Selling Search to the C-Suite.” It was moderated by Anne F. Kennedy, a member of the SES Advisory Board, the Founder & MP of Beyond Ink, and the FP & CMO of Joblr.net. Following the session, Kennedy interviewed one of the speakers, Fionn Downhill, the CEO and President of Elixir Interactive.
Image by SESConferenceSeries via Flickr
Downhill said its important to understand the distinction between the way search marketers talk about marketing and search and the way traditional marketers converse about marketing. To get better at communicating with traditional marketers, Downhill said she became a better listener, understanding and identifying their pain points.
Image by SESConferenceSeries via Flickr
As SES Chicago 2009, I asked Matt Van Wagner of Lobster.com to share some of his tastiest search engine marketing tips. (Pun intended.)
I should disclose that I was born in California and raised in Michigan. So, when I moved to Massachusetts, I had to learn how to pronounce “lobster” correctly. It’s “lobstah.” If you don’t pronounce it correctly, then the native New Englanders will know you’re a “blow in.”
Van Wagner, who is also the president and founder of Find Me Faster, is based in New Hampshire. But he gets around. He’s been seen helping small and medium-sized companies as far away as Maine, Massachusetts, and Vermont.
Image via CrunchBase
I know, I know. I’m getting ready to call it a year.
But this is also the time to look ahead at the upcoming Search Engine Strategies Conference & Expo series in 2010.
It kicks off with SES London, which runs from Feb. 16-19, 2010. The keynote speakers are Avinash Kaushik, Bryan Eisenberg, and Jim Sterne.
Then, there’s SES San Diego, which will be held Feb. 25, 2010, in collaboration with the Online Marketing Summit.
Next, there’s SES New York, which will be held March 22-26, 2010. The keynote speakers include David Meerman Scott and Avinash Kaushik.
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately eye tracking requires expensive and specialized hardware and software to be used, and live test subjects to observe and measure.
In-page Web analytics can also provide detailed heatmaps of people’s clicking and scrolling behavior. But these also require the landing page to be properly tagged and measure the behavior of real site visitors. This data takes time to collect and can only be gathered from “live” pages.
Folks, the next time you come up with a great new Twitter tool and you want to get the word out to all of the world, you might want to consider if you’re website is capable of handling the GARGANTUAN amount of traffic it might receive from eager to try first timers!
Case in point: Tweetblocker
A story recently published in Mashable let the caboose out early on this one and try logging on to www.tweetblocker.com and…well, good luck. It’s hit or miss (at present). Tweetblocker is a free tool for Twitter users and application developers. Using advanced filtering, the app catalogs and rank the top spammers on Twitter, allowing users to easily identify spammers in the group of users they are following.
