Wednesday, July 8th, 2020

PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO’s State Of Search Marketing Report 2011….

If you’re thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries have increased 17.5 percent versus last year, according to a salary guide prepared by executive recruitment firm Crandall Associates. Base salary for SEO specialists is $59,000 (up from $50,300 in 2010); average salary is $75,000 (up from $73,500); and the high is $87,300 (up from $85,100)….

Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A Bully Finds a Pulpit on the Web” is a public relations nightmare for Google search results….

The Boston Globe has just published it’s list of “The 25 most stylish Bostonians” and I’m not on it. And I’m starting to think that I may owe SEM industry observer, Meredith A.C. Roth, an apology….

I just got a media alert from Strategic Search Corporation via LinkedIn, which says, “New BLS Stats Illustrate Unemployment Is Still Painfully High, But One Sector Is Begging For Job Applicants!”…

Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The Moscone Center in San Francisco from August 16 to 20, 2010….

And most of it’s going to Google….

Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role – but this time at the Web Analytics Association (WAA)….

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider….

Local advertising meets search engine optimization with new tool for marketers….