PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO’s State Of Search Marketing Report 2011.
According to IBIS World, the chart above shows several of the industries they marked as the highest industry growth in 2010 and 2011 by percentage. Just for fun, we added the findings from the State of Search Report to their data and threw it into a chart to show the significance behind the numbers.
If you’re thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries have increased 17.5 percent versus last year, according to a salary guide prepared by executive recruitment firm Crandall Associates.
Base salary for SEO specialists is $59,000 (up from $50,300 in 2010); average salary is $75,000 (up from $73,500); and the high is $87,300 (up from $85,100).
SEO specialists as defined by Crandall as being “responsible for getting web sites ranked in top positions on all major search engines utilizing relevant and popular keywords.”
Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A Bully Finds a Pulpit on the Web” is a public relations nightmare for Google search results.
First, it says, “Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales.”
Second, it states, “A call to Google was returned by a member of its publicity team, who agreed to speak only if his ideas would be paraphrased and not directly quoted. He said that he would send a follow-up e-mail that could be quoted, but that e-mail never arrived.”
The Boston Globe has just published it’s list of “The 25 most stylish Bostonians” and I’m not on it. And I’m starting to think that I may owe SEM industry observer, Meredith A.C. Roth, an apology.
Back on July 28, 2004, Roth issued a press release announcing her list of the “Best of the Best (and Worst Dressed)” at SES. More than six years ago, she said, “Wanna hook up with the smartest people in the Search Engine Marketing biz? Look for the worst dressed. It’s SEO Tip number one: The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged.”
I just got a media alert from Strategic Search Corporation via LinkedIn, which says, “New BLS Stats Illustrate Unemployment Is Still Painfully High, But One Sector Is Begging For Job Applicants!”
Now, this is the first time that I’ve received a “heads up” on a story this way. So, this is a tactic that marketers may want to file away and reuse in the future.
But let’s examine the main story: What is the sector that’s begging for job applicants?
Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The Moscone Center in San Francisco from August 16 to 20, 2010.
Yes, yes, as Mona Elesseily, the Director of Marketing Strategy at Page Zero Media, has told me again and again, any pair of comfortable shoes will help you survive five days of walking from session to session to the exhibit hall at an SES Conference and Expo.
But, cross trainers will make the right fashion statement at Connected Marketing Week, the biggest gathering of interactive marketing events aiming to educate marketers on every aspect of the digital industry.
And most of it’s going to Google.
We take monthly look at search engine rankings here on Search Engine Watch, but that only accounts for the number of queries each search engine is experiencing. What really matters is how much is being spent on search ads.
Thank goodness for SEMPO‘s annual survey. They released the results today and the news is solid as ever for Google but crappy for Yahoo! and Bing.
Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role – but this time at the Web Analytics Association (WAA).
“The WAA has been growing steadily over the years with the help of our association management company, Virtual Inc., and dedicated volunteers, and I’m overwhelmingly impressed with the progress we have made to date,” said Jim Sterne, WAA chairman. “Mike Levin represents the talent that we need to kick things into high gear, and he has the experience and the passion to take us to the next level. I am delighted, thrilled and grateful that Mike has joined us.”
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.
As an interactive marketing agency with clients such as Victoria’s Secret, Disney, and CapitalOne, Razorfish has to be razor sharp with the way they conduct their business. Without the right tools, search marketing can be a tedious, manual task that soaks up company time and profits.
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As a result, they’ve reduced time spent on daily bidding, reporting, and campaign management by up to 50%.
Local advertising meets search engine optimization with new tool for marketers.
You probably know Citysearch as a local online media site. You may know OrangeSoda as an SEO provider. Together, they make a tasty, sophisticated cocktail.
They’ve come together to make your life easier. And now that the day is three seconds shorter due to the Chilean earthquake, you’re gonna need solutions like the CityGrid Complete.
What CityGrid Complete offers is a network of 100 web and mobile partners for online advertising, including search. What OrangeSoda offers is search engine optimization for organic listings.
