I’ve started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. And here are three candidates that could be included in my presentation.
First, there “The T-Mobile Royal Wedding.” Yes, I know that the video was made in the United Kingdom. But Canada is a federal state that is governed as a parliamentary democracy and a constitutional monarchy with Queen Elizabeth II as its head of state. Plus, the video was the #27 most viewed this week in Canada.
Amber MacArthur will be the opening keynote speaker at SES Toronto 2011. Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event.
MacArthur is a technology host, journalist, and strategist who writes a regular column for The Globe and Mail, Yahoo!Tech, American Express Open Forum, and other outlets.
She hosts a live TV show called Webnation on Toronto’s number one news station. And she has worked as a technology TV host on the popular how-to call-in show G4TechTV with tech guru Leo Laporte, who was a colleague of mine at Ziff-Davis in the 1990s.
Better late than never! We’re a bit behind on some of our post SES content as we make the final few changes to the new Search Engine Watch (SEW) site. SES New York attendees got a glimpse of the new SEW logo and those at the Black/Hat White Hat Unconference event also got a sneak peak of our shiny new website. Both seem to have been warmly received.
We’re still polishing the bells and whistles on the new site, so whilst you are waiting for that, you might want to connect with attendees from SES New York, via our Tweetwall which was sponsored by Compete. Here are the Tweetstats from the event.
SES Toronto was held for the first time in May 2004. I was a speaker at the session on “Balancing Paid & Organic Listings.” Flash forward 8 years and SES Toronto 2011 will feature dramatically different content. As Melanie Shatner once said, “I guess some things were just meant for the next generation.”
In fact, if you go to the conference overview, you’ll see that 9 out of the 21 sessions are “new to the Toronto agenda.” And this is a conservative estimate, because there’s one more session being “Reserved for Late-Breaking Topic.”
If you attended SES New York 2001, then you probably saw the opening keynote, about 20 percent of the 70+ sessions, and a big batch of the almost 80 exhibitors and sponsors. If you didn’t attend the leading search and social marketing event, then you can still watch what could be called, “The Significant Seven,” the top videos from last week’s must-attend event.
The top video in this curated list is entitled, “Twitter assumptions are mistaken, according to Duncan Watts, Yahoo! Research Scientist.” Mike Grehan, VP, global content director, with Incisive Media, interviews SES New York 2011 keynoter, Duncan Watts, Yahoo! Research Scientist.
ComScore Video Metrix has just released data showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the shortest month of the year.
In other words, 82.5 percent of the U.S. Internet audience viewed online video. That’s bigger than the Super Bowl audience was in February. Oh, and this year’s Super Bowl set a record as the most-watched telecast in U.S. history, with approximately 111 million people watching the game.
There are three key reasons why you should go to SES New York 2011, which will be held March 21-25 at the Hilton New York. Attending the leading search and social marketing event will help you and your organization (1) keep up-to-date with industry trends, (2) see new products and services, and (3) maintain and build relationships.
1. Stay Up-To-Date
First, to keep up-to-date with industry trends, attend the opening keynote and as many of the 70 conference sessions, 6 IAB Local Advertising Forum sessions, 11 Online Marketing Summit sessions, 7 express clinics, and 10 OMI and training workshops as you can.
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States.
“There are so many critical changes taking place in the advertising industry that it’s hard to keep up,” Matt McGowan, Managing Director of Americas for Incisive Media, said in a press release. “The (IAB’s) specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”
So SES London was a blast wasn’t it? More parties than any single year and a new venue slap bang in the heart of London should have given you plenty of opportunities to network with the buzzing search marketing industry in the UK.
If you forgot to print any business cards, or if paper just ain’t your style these days, then you might be pleased to know that you can follow everyone who contributed to the #sesuk conversation on Twitter via our SES London Tweetwall.
Google’s Eric Schmidt says mobile is growing faster than predicted. There were more updates than you can shake a stick at during the Facebook February Frenzy. And to top things off, Google is shaking up the SERPs with their latest algorithm update.
So, take my advice: Run, don’t walk, to SES New York 2011.
Now, approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
