I’ve started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. And here are three candidates that could be included in my presentation.
First, there “The T-Mobile Royal Wedding.” Yes, I know that the video was made in the United Kingdom. But Canada is a federal state that is governed as a parliamentary democracy and a constitutional monarchy with Queen Elizabeth II as its head of state. Plus, the video was the #27 most viewed this week in Canada.
Amber MacArthur will be the opening keynote speaker at SES Toronto 2011. Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event.
MacArthur is a technology host, journalist, and strategist who writes a regular column for The Globe and Mail, Yahoo!Tech, American Express Open Forum, and other outlets.
She hosts a live TV show called Webnation on Toronto’s number one news station. And she has worked as a technology TV host on the popular how-to call-in show G4TechTV with tech guru Leo Laporte, who was a colleague of mine at Ziff-Davis in the 1990s.
SES Toronto was held for the first time in May 2004. I was a speaker at the session on “Balancing Paid & Organic Listings.” Flash forward 8 years and SES Toronto 2011 will feature dramatically different content. As Melanie Shatner once said, “I guess some things were just meant for the next generation.”
In fact, if you go to the conference overview, you’ll see that 9 out of the 21 sessions are “new to the Toronto agenda.” And this is a conservative estimate, because there’s one more session being “Reserved for Late-Breaking Topic.”
If you attended SES New York 2001, then you probably saw the opening keynote, about 20 percent of the 70+ sessions, and a big batch of the almost 80 exhibitors and sponsors. If you didn’t attend the leading search and social marketing event, then you can still watch what could be called, “The Significant Seven,” the top videos from last week’s must-attend event.
The top video in this curated list is entitled, “Twitter assumptions are mistaken, according to Duncan Watts, Yahoo! Research Scientist.” Mike Grehan, VP, global content director, with Incisive Media, interviews SES New York 2011 keynoter, Duncan Watts, Yahoo! Research Scientist.
Here’s a roundup of today’s live blogging and coverage of SES New York 2011.
- Music & Search Engine Marketing: Quality Score & The Volume Game — SES New York 2011 – Bruce Clay
- Real Time Marketing: Your Brand and Your Site – Outspoken Media
- Local + Social: The Future of Promotion – Outspoken Media
- SES NY 2011: Managing Your Online Reputation – State of Search
- Placement Matters: How Eye-Tracking Helps Improve Display Advertising — SES New York 2011 – Bruce Clay
- Social Network Analysis – Outspoken Media
Here’s a roundup of today’s live blogging and coverage of SES New York 2011.
- SEO 101 – Outspoken Media
- Focus Latino: Introduction and Opening Keynote – Bruce Clay
- Tips For Targeting Hispanic Users: New @ #SESNY – aimClear Blog
- Reaching Latinos Through SEO – Bruce Clay
- SEO on a Global Scale – Outspoken Media
- Meaningful SEO Metrics: Going Beyond the Numbers – Bruce Clay
- Panda: The Aftermath #SESNY Round Table Discussion – Search Engine Watch
- Twitter 2.0: Creating & Distributing the Message – Outspoken Media
Here’s a roundup of today’s live blogging and coverage of SES New York 2011.
- Keynote with Duncan Watts – Outspoken Media
- SES New York Keynote with Duncan Watts – Bruce Clay
- Celebrity Tweets May Not Pay Off – ClickZ
- SES New York 2011: Duncan Watts Keynote - State of Search
- Breakfast of Champions 6 Tasty SEM Strategies from #SES NY – aimClear Blog
- Search: Where to Next? – SES NY 2011 – Bruce Clay
- Search: Where to Next? – Outspoken Media
- – adCenter Blog
ComScore Video Metrix has just released data showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the shortest month of the year.
In other words, 82.5 percent of the U.S. Internet audience viewed online video. That’s bigger than the Super Bowl audience was in February. Oh, and this year’s Super Bowl set a record as the most-watched telecast in U.S. history, with approximately 111 million people watching the game.
There are three key reasons why you should go to SES New York 2011, which will be held March 21-25 at the Hilton New York. Attending the leading search and social marketing event will help you and your organization (1) keep up-to-date with industry trends, (2) see new products and services, and (3) maintain and build relationships.
1. Stay Up-To-Date
First, to keep up-to-date with industry trends, attend the opening keynote and as many of the 70 conference sessions, 6 IAB Local Advertising Forum sessions, 11 Online Marketing Summit sessions, 7 express clinics, and 10 OMI and training workshops as you can.
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States.
“There are so many critical changes taking place in the advertising industry that it’s hard to keep up,” Matt McGowan, Managing Director of Americas for Incisive Media, said in a press release. “The (IAB’s) specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”
