One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,” which was co-programmed by the IAB Networks and Exchanges committee.

Jamie O’Donnell of SEO-PR interviewed Jay Sears, General Manager of ContextWeb’s ADSDAQ Ad Exchange and co-chair of the IAB Networks & Exchanges Committee at Connected Marketing Week about the IAB announcement of new compliance rules for participating ad networks and exchanges set for 2011. In 2011, ad buyers will be able to look for the IAB compliance seal from their participating ad network or exchange and verify if they are certified against the IAB series of guidelines.  Read more... (287 words, estimated 1:09 mins reading time)

Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session.

You had to be there to get the details, but I interviewed Payne about his presentation. Check out the video below to hear what he has to say about Facebook, Twitter and other social media sites.

Link building using social media tools, such as Twitter and Facebook, at SES San Francisco 2010  Read more... (191 words, estimated 46 secs reading time)

Now, I’ve known for months that SES Chicago 2010 was being moved from it’s traditional slot in December to October this year, but I was surprised at SES San Francisco last week to hear an industry veteran blurt out, “SES Chicago is being held in October!?!”

Greg Jarboe and Sally Falkow at SES Chicago 2009

Yep, it will be held in the same place — the Hilton Chicago — but in a whole new season: Autumn, also known as fall in American English. That’s right, SES Chicago is being held Oct. 18-22 — before Halloween — instead of in mid-December — after Thanksgiving.  Read more... (435 words, 1 image, estimated 1:44 mins reading time)

SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangelist at Google.

Matt McGowan, Publisher and Head of U.S., and Mike Grehan, VP, Global Content, Incisive Media, provide a preview SES Hong Kong in the view interview below.

Debut of SES Hong Kong 2010!  Read more... (287 words, 1 image, estimated 1:09 mins reading time)

I’m afraid this will be my last blog entry at SES San Francisco, but it’s been a blast. I don’t know how you’re feeling right now, but I’m knackered. Luckily we can end on a high with a fix of Augmented Reality.

Gene Becker (Lightning Laboratories) is moderating this session, with speakers: Howard Ogden (Augment Reality), Lisa Murphy (metaio), Michael Liebhold (Institute for the Future), Mathijs Gajentaan (Winvolve), and Jay Wright (Qualcomm).

Augmented Reality (AR) is emerging as a really hot topic and there is huge opportunity to blend it with the web. Let’s talk AR.  Read more... (877 words, estimated 3:30 mins reading time)

Everyone needs a good tool. So are you ready to hear about the latest and greatest? Me too. I actually changed sessions to be here today after Alex sold me on his toolbox at Schmoozefest yesterday.

Anyway, we have Simon Heseltine (AOL Inc.) moderating an All-Star line up: Dave Snyder (Blueglass), David Szetela (Clix Marketing), Mark Jackson (VIZION Interactive), Alex Cohen (ClickEquations), and Ariel Bardin (Google).

Alex is up first because he’s the biggest search marketing tool on the panel [his words, not mine!].

There are three major areas to improve profit:
1. Keyword research
2. Campaign management
3. Analysis and site experience  Read more... (812 words, estimated 3:15 mins reading time)

Good morning peeps. Can you believe we’ve reached the final day of SES? That’s nuts! But here we are on Day 3. It’s my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now.

So, PPC or SEO? This has to be a loaded question, right? Still, everyone likes a good fight.

Mark Jackson (Vizion Interactive) is the moderator come referee, with fighters Rand Fishkin (SEOmoz), Melanie Mitchell (Digitas), Thomas Bindl (Refined Labs GmbH), and Benu Aggarwal (Milestone Internet Marketing) taking up their corners.  Read more... (751 words, estimated 3:00 mins reading time)

As I mentioned last month, on of the big stories at SES San Francisco is the Microsoft Yahoo! Search Alliance, aka MicroHoo.

Byron Gordon of SEO-PR, interviewed Tamara Colagrossi, Group Product Marketing Manager, Search, Microsoft, and Michael McMeekin, Senior Strategist Search Optimization & Strategy, Yahoo!, about the new Microsoft Yahoo search alliance while they were both at the event.  Read more... (203 words, estimated 49 secs reading time)

We’re approaching the end of Day 2 here at SES San Francisco, and it’s almost time to don your hat for tonight’s Black Hat, White Hat event. But hold your horses — we’ve got one more session to go.

Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google), Noran El-Shinnawy (Acquisio), Lee Cohen (Become, Inc), and John Federman (Searchandise Commerce).

Let’s go.

Noran is up first. She spells in Queen’s English (hey, everyone should!) and she loves shoes. Noran has just become my favorite presenter.

Search is made up of three main parts:  Read more... (751 words, estimated 3:00 mins reading time)

Twitter and automation, eh? Hmmm… Sounds like milk and orange juice to me. Lovely Matt McGowan will be moderating speakers, Tracy Falke (Freestyle Interactive), Paul Madden (Crea8 New Media), and Jeff Pulver.

I’m sitting here as a skeptic, so prove me wrong people.

Jeff is up first. He believes that everyone on Twitter is a brand. The biggest difference between marketing on e-mail and marketing on Twitter is that real users on Twitter are real entities, with thoughts and feelings. He’s been on Twitter since 2007, and he uses it for business and life.  Read more... (700 words, estimated 2:48 mins reading time)