Saturday, June 6th, 2020

Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it all. This week, SearchIgnite have enhanced their DSP to change all that, allowing marketers to manage, optimize and attribute more digital media than ever before from a single platform….

Eightfold Logic has decided to empower those companies who are serious about their search rankings by creating ‘a dating site’ for businesses. It’s called Linker. In a bid to reduce the time wasted courting site owners who don’t respond to link requests, the enlightened minds at Eightfold Logic identified parallels between the online dating scene and pioneers in quality link building….

Conductor launched its ‘automated’ SEO platform last week. I attended the launch event, and if that was anything to go by, then Searchlight promises to be a captivating product….

Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors — Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures — and new investor Triangle Peak Partners….

Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on the Collective, interCLICK and Undertone ad networks to retarget users of second-tier search engines who have performed a search in the last 30 days….

As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity between Facebook and Zynga….

Meltwater, the global search engine technology solutions, cloud computing and talent management software provider, said it launched Meltwater Press, a web-based search service allowing to identify industry influencers for better media outreach….

According to Experian Hitwise’s Global Search Indicators Report, Americans are readying “to put one foot back in the housing markets”,… and according to SEW’s chats with a few observers, Google is best placed to profit on the trend….

Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive Local Media Conference last week in Los Angeles. “The new ‘local’ solution is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. The technology is designed to meet a growing need among agencies…