Eightfold Logic has decided to empower those companies who are serious about their search rankings by creating ‘a dating site’ for businesses. It’s called Linker.
In a bid to reduce the time wasted courting site owners who don’t respond to link requests, the enlightened minds at Eightfold Logic identified parallels between the online dating scene and pioneers in quality link building.
You Gotta Be In It To Win It
In order for online dating to work, singles have to opt in to a dating network, be actively involved in their destiny and in return for their personal details, the online platform has to save time matching them up to relevant introductions. Thus a dating platform is able to create a ‘market’
of singles looking to meet the right partner.
Conductor launched its ‘automated’ SEO platform last week. I attended the launch event, and if that was anything to go by, then Searchlight promises to be a captivating product.
The presentation opened with an introduction by Seth Besmertnik, founder & CEO of Conductor, who discussed the irony that SEO commands the highest percentage of clicks on search engines and yet commands the lowest percentage of marketing budget spend. In fact, the imbalance between value and spend is shocking:
- 92% of clicks from search engines are attributed to natural rankings
- 89% of search spend is attributed to paid search
Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors — Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures — and new investor Triangle Peak Partners.
In a statement, Marin software said the funds will be allocated to develop further its “Marin Search Marketer” application that currently “bids over 350 million keywords each night, automatically generates more than 300,000 client reports each week, and has an application uptime of 99.9%.”
Marin Software manages over $1 billion worth of annual search budgets from over 180 customers and has expanded outside the U.S. domestic market over the past year.
Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on the Collective, interCLICK and Undertone ad networks to retarget users of second-tier search engines who have performed a search in the last 30 days.
The thinking goes that since search is one of the highest converting ad formats in the world, then why not mash that data into ad networks to improve the conversion rate of display ads?
As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity between Facebook and Zynga.
According to a TechCrunch report citing an email from unnamed sources, social-gaming giant Zynga is readying to fend for itself, cutting the cord to Facebook and launching its own social gaming platform to be called Zynga Live.
Meltwater, the global search engine technology solutions, cloud computing and talent management software provider, said it launched Meltwater Press, a web-based search service allowing to identify industry influencers for better media outreach.
Intelligent search
Based on the company’s proprietary natural language processing technology Meltwater Press offers “intelligent search of recent media coverage to identify the most accurate contacts where competing products provide search through a journalist’s pre-defined beat,” it said in a statement.
Shifting roles no longer an issue
The basic assumption is that journalists do not remain within the same areas of expertise, hence MeltWater Press handy pick of “who is covering a topic is by reading their recent articles”, it said.
According to Experian Hitwise’s Global Search Indicators Report, Americans are readying “to put one foot back in the housing markets”,… and according to SEW’s chats with a few observers, Google is best placed to profit on the trend.
Let me explain…
On the one hand, Experian Hitwise’s latest report shows a 32 percent year-on-year rise in online searches for real estate and, logically enough, online mortgage searches soared a hefty 43 percent in the first quarter compared to the same period a year ago.
Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive Local Media Conference last week in Los Angeles.
“The new ‘local’ solution is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local.
