Wednesday, November 20th, 2019

The Boston Globe has just published it’s list of “The 25 most stylish Bostonians” and I’m not on it. And I’m starting to think that I may owe SEM industry observer, Meredith A.C. Roth, an apology….

The term “search-engine friendly design” has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers. If you look at this phrase at face value, it seems to mean designing a website for search engines….

Question: have you conducted a search recently on Facebook? And have you noticed that something different, something huge was happening? AllFacebook went as far as saying that the social site was “declaring war on Google.” So what is it all about? I’d personally call it “stealth search”, no less. Read on….

This panel focused on various tactics to control duplicate content for SEO purposes. It’s always a great topic because, while the general guidelines are clear, solving duplicate content efficiently always depends on the specific situation. There is lots of nuance involved in this topic….

This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important area of discussion because site architecture, usability, design, SEO, and analytics are closely related disciplines….

When it comes to teaching machines how to understand human languages, one of the key ingredients is synonyms. Yet what is easy for humans to understand is difficult for machines to grasp. Search engines are making progress, and Google feels they’ve made enough progress to make a significant adjustment to their results. Synonyms are now bolded in some search results, just like the keywords from the search phrase are. Google says this will only happen when their algorithms determine its “useful and important to bold.” It’s as vague as it sounds. On the Official Google blog, they gave the example…

Enterprise search software provider Covario has announced the acquisition of Netconcepts, a search engine optimization consultancy. The companies will merge and operate as Covario, Inc. and will be headquartered out of San Diego. The newly merged company will have 100 clients, offering a powerful, integrated system for implementing SEM and SEO campaigns. Covario will integrate Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight ™software. “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and…

Google has launched a beta search platform for those certified by the company as professionals who can help manage Adwords campaigns. People can look up by location and amount they want to spend on a weekly basis. and find people who have passed the Google Adwords Professional certification. Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media (mobile & social networks), creative and design services, call recording and tracking, auto-optimization tools and marketing consultancy….

Last week, while you were doing your last minute shopping, Google and Bing were going head to head – over their Webmaster FAQs. First, Bing took to their Webmaster blog to introduce the new, official Webmaster Center FAQ. They already had FAQ content in the help section and in the forums. The new FAQ compiles that content plus additional questions into a downloadable PDF document. Three days later, Google said “Oh yeah? Me too” with a post about the FAQ on Webmaster Central. It has been compiled and maintained by high-participating users in the forums, affectionately referred to as “Bionic…

The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search ad management. The Keyword Niche Finder returns groups of keywords instead of just a long list of keywords related to the term. This is a good place to start if you haven’t already done keyword research for the campaign you’re working on. For example, let’s enter “Christmas shirt” into the tool. The initial results return various groups: Click on one of the groups to view the keywords and their frequency: The only thing I don’t like is the…