Monday, November 18th, 2019

If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads. Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices. For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers,…

Microsoft’s adCenter have updated their pop-up help boxes to make them more, um, helpful. The boxes now offer a “More” link that expand the information you have access to. They also offer assistance to guide you through the task you’re embarked upon. There are also links to support and forums if you need even more information. The goal is to provide on-the-spot help instead of users having to go hunting for help. The pop-ups also now stay open until you don’t need them anymore. They’ll only close when you click the close X button, open a different pop-up, or navigate…

Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to…

With mobile search on the rise, it’s no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they’re adding search advertising to their mobile search for iPhones, iPod Touches and Android devices. One ad appears at the top of the search results and two ads appear at the bottom. Take a look: Noticeably missing from the announcement is the inclusion of Windows Mobile phones, a curious exclusion in the wake of the recently struck Microsoft-Yahoo! search deal….

Click Forensics has noticed a new spike in click fraud traffic coming from they’ve dubbed the “Bahama botnet.” The codename came about because the botnet was first detected redirecting traffic through 200,000 parked domains located in the Bahamas. Click Forensics has tracked instances where the Bahama botnet has affected up to 30% of an advertiser’s monthly search marketing budget. “During the past four years we’ve monitored billions of clicks for top search engines, ad networks, publishers and advertisers. This scheme is one of the most sophisticated we’ve seen,” said Paul Pellman, CEO of Click Forensics. “The botnet is effectively disguising…

Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms of advertising. They’ve released aggregate indices for Q1 2009 (pdf) for small, medium and large advertisers defined in the following manner: AAI: Aggregate–Large Advertisers (> $2 million/year online ad spend) AAI: Aggregate–Medium Advertisers ($300k to $2 million/year online ad spend) AAI: Aggregate–Small Advertisers ( Here’s how it broke down (key first):…