Wednesday, September 20th, 2017

Expansion of feature allows national phone numbers irregardless of user location….

The new toolbar aids with viewing data….

New restrictions go into place at the end of the month….

Google AdWords has launched a new site where you can get training on their paid search platform. For FREE….

It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we’re getting word of a new partnership between Webtrends and Acronym Media. The two have paired up to provide software solutions to aid search marketers in managing and executing their efforts. “The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web…

Dentsu has announced the acquisition of Innovation Interactive. If you’re not familiar, Innovation Interactive is the parent company of 360i, SearchIgnite, and Netmining. Innovation Interactive will become a wholly-owned subsidiary of Dentsu Holdings USA. The company will still operate under co-CEOs Will Margiloff and Bryan Wiener. The pair will report to Tim Andree, President & CEO of Dentsu Holdings USA, Inc. “What excites me the most about this partnership is the complementary strengths of Dentsu’s agencies,” remarked Wiener. “As we continue to innovate within digital marketing, we will also gain considerable knowledge and context by working with award-winning agencies like…

It’s no secret that Google had a strong fourth quarter to end 2009. Their earnings last week showed it and we’ve already seen it in a report from Efficient Frontier. Taking a look at two more quarterly reports, from Adgooroo and SearchIgnite, we see more of the same. Google continues its dominance in search advertising. Adgooroo SearchIgnite Despite Bing’s steady gains in search query share since launch, they don’t seem to be capturing the hearts of advertisers. From speaking with advertisers, the problem seems to be AdCenter, which is frustrating on many levels for those with bucks to spend. Additionally,…

Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising in the fourth quarter of 2009, compared to the previous quarter. Click Fraud Rates Anchor Intelligence saw the attempted click fraud rate increase from 18.6% in Q3 2009 to 25.7% in Q4 2009. Anchor Intelligence defines attempted click fraud as those with malicious intent. Click Forensics saw the click fraud rate increase from 14.1% in Q3 2009 to 15.3% in Q4 2009. The click fraud rate in Q4 2008 was 17.1%. Click Fraud Origins Anchor Intelligence listed the…

Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year. Search is no exception to such speculation. We compiled a list of five predictions for search in 2010 and asked experts to weigh in on whether they think those predictions will play out. 1. John Battelle – Google will make a corporate decision to become seen as a software brand rather than as “just a search engine.” Pat Duncan, Associate Partner in Rosetta’s Consumer Products & Retail vertical In terms of corporate culture, it makes sense…

Tomorrow, Efficient Frontier releases their quarterly search report and we’ve got a sneak peek at the numbers. Let’s dive in: Search Spend Google’s share rose to 74.5%, up from 73.9% in Q3 2009. Yahoo! lost 0.5% share, while Bing lost 0.2%. Broken down by sector: Retail: Up 17% YOY Travel: Down 20% YOY, driven by weak CPC Finance: Up 2% YOY Auto: Up 2% YOY Google dominates Retail with 82.7% spend, but is not as powerful in Finance, with *just* 60.1% spend. Yahoo! is stronger in Finance at 35.2%. Bing’s strengths are Travel and Autos at 6.8% and 6.5% share…