A top mobile service harnesses its strengths to compete in the mobile ad space.
WHERE is a mobile application (both downloadable and mobile web) that focuses on local search and recommendations. This week, WHERE is launching a local/mobile ad network.
WHERE’s goal is to generate relevant ads based on location and context.
“We built WHERE Ads because we wanted to deliver a better advertising experience to our audience.” said Walt Doyle, CEO of WHERE. “Leveraging our unique access to the carrier infrastructure, we are able to deliver hyper-local, contextually relevant content. The result is that we are driving benefit by connecting the consumer and the local merchant. We’re now excited to begin offering this solution to third party publishers.”
The popular real estate app gets a robust update with improved search and social sharing features.
Real estate search engine Zillow has refreshed their mobile application for the iPhone. A new sign in feature lets you sync findings and favorites from your iPhone with your Zillow.com account for easier access when you return to your laptop or desktop.
You can also share search results from the iPhone app with your social network. So, when you’re out house shopping, you can constantly let your Facebook and Twitter friends know every single house you’re looking at. That way they can know when to make surprise visits after the big move.
The app is free and available in the Android Market. It provides access to 15 million local business listings.
Here’s what you can do with it:
- Submit reviews on the go
- Share merchant details, reviews and tips via text, e-mail or Twitter
- Search and sort your city via auto-identification of your location using GPS
- Search by keyword, category, distance, cost and Citysearch rating
- Access leading Citysearch content such as user and editorial reviews, editor’s picks and featured merchants
- Save time and money with the Tip Calculator and Split the Bill features
Searching and applying for jobs keeps getting more and more modern. A new iPhone/iPod Touch App allows users to search Twitter for job apps and then apply for them with one-click. The app is appropriately named “Real-Time Jobs” and was developed by WorkDigital, the makers of the web-based TwitterJobSearch.com. (Full disclosure: WorkDigital is partly owned by Incisive Media, parent company of Search Engine Watch.)
The app uses WorkDigital’s new technology, which they call QuickPitch. Users can attach an online resume, video or other pitch to respond to jobs found on Twitter.
Baidu has been selected by China Unicom to provide wireless search for its 3G mobile subscribers. Baidu’s search will be embedded in China Unicom’s 3G phone modules.
”We are very excited to join hands with China Unicom today following our partnership agreement with China Telecom in May,” said Xuyang Ren, Baidu’s Vice President of Marketing and Business Development.
China Unicom 3G subscribers will be able to access a variety of Baidu search features including web search, Baidu Knows, Baidu Post Bar, image search, news search, and MP3 search. Baidu will also provide search for China Unicom’s wireless Internet sites.
Wolfram|Alpha has released an iPhone and iPod Touch App. At $50, it’s certainly one of the more pricier apps available in the App Store.
Mashable says the app has value as a graphing calculator, stock analyzer, etc. But as CNET points out, you still need a web connection to get the info and it’s free to simply point your mobile Safari browser to WolframAlpha.com. CNET does admit the app is more optimized visually for the iPhone. So basically, you’re shelling out $50 for a mobile version of Wolfram Alpha.
