With the announcement of Google’s deal with Yahoo to serve search ads within the Yahoo network, the U.S domestic search industry suddenly looks a lot less competitive than before. Yahoo has stated it isn’t getting out of the search business, and MSN remains firmly committed to being a player. Yet the current data shows Google north of 60% market share. The view in Europe is even more dramatic, where in several countries Google is for all intents the player with 80-90% market share.
To paraphrase JFK, the challenge facing the search community becomes “Not what your agency can do Read Full Story

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