Wednesday, August 12th, 2020

Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible. This is a slower year-over-year (YoY) growth rate compared to previous quarters. YoY spending grew by 159 percent in Q2 2010, 91 percent in Q1 2010, and 111 percent in Q4 2009….

Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year. Search is no exception to such speculation. We compiled a list of five predictions for search in 2010 and asked experts to weigh in on whether they think those predictions will play out. 1. John Battelle – Google will make a corporate decision to become seen as a software brand rather than as “just a search engine.” Pat Duncan, Associate Partner in Rosetta’s Consumer Products & Retail vertical In terms of corporate culture, it makes sense…

Image via CrunchBaseDo you have a really hard question about paid search marketing, but can’t find the answer? Well, Marin Software along with Search Engine Watch and ClickZ has just launched “Ask the PPC Experts.” (No, I didn’t write the press release that went out this morning. But, thanks for asking.) This free online forum allows marketers to get immediate answers to even the toughest paid search questions directly from leading industry experts. But wait! There’s more! Every day from now until July 5, 2010, you are invited to submit a question about paid search on www.paidsearchexperts.com. A team of…

Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving force behind the real-time web trend. Of course, what’s a good web innovation without a little monetization? Real-time search engine OneRiot is attempting to capitalize on social trends by launching RiotWise Trending Ads, which is based on the RiotWise ad network launched this past September. “RiotWise is grounded on the premise that users of realtime web apps are trying to find out what’s going on right now, said Tobias Peggs, General Manger, OneRiot. “Our ads directly match that…

Creative Commons Photo Credit Flickr/KayVee.INC The session title “SEO vs. PPC: The Ultimate Search Battle” insinuates some kind of inevitable victory of one opponent over the other; despite well-placed jabs delivered from both corners of the panel, the underlying session theme defeated all comers. The skirmish between SEO and PPC is depends on your current situation and your future goals; there are instances where SEO is the obvious winner over PPC, and vice versa. During this session, seasoned panelists Christine Churchill, Karen Weber, Rand Fishkin, David Naylor, Michael Gray and moderator Brian Lewis discussed specific areas where it makes…