Saturday, June 6th, 2020

Seems the privacy advocates see Google as ‘evil’. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck….

Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on the Collective, interCLICK and Undertone ad networks to retarget users of second-tier search engines who have performed a search in the last 30 days….

Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products. Remarketing, also known as retargeting, topped the list of most under-utilized marketing technologies. Here’s what else made the list: Remarketing/Retargeting – 46.3% Geo-targeting – 18.3% Traffic source optimization-15.9% Keyword targeting – 13.4% Other – 3.7% Category targeting – 2.4% And it looks like most of your desires for remarketing are going unrequited. When asked if remarketing had been tried with online advertising,…