Ask.com U.S. President Doug Leeds answers our questions.
Yesterday, I had the opportunity to chat with Ask.com U.S. President Doug Leeds about the new “Question of the Day” feature that debuted this week. Leeds championed the new feature internally at Ask.com and is quite passionate about how it reflects the brand’s larger search strategy.
Leeds informed me that the Question of the Day feature first launched in the U.K. It did so well there, that they’re trying it out stateside.
“Before search, asking questions is the way we got that information,” said Leeds. “We changed our behavior. You couldn’t just ask a search engine a question.”
