Monday, December 9th, 2019

Google have raised awareness of Earth Day for the last 10 years with a new Doodle. The doodle designs have got more creative and complex with the years and have touched upon different planetary themes and concerns such as solar energy to polar ice caps. This month, known as Earth Month, Google has really put it’s money where it’s mouth is by investing over $300 million dollars in clean-technology and alternative energy schemes. So, at SEW we have been expecting something a little bit special from the eco-conscious company. SEW spotted today’s Earth Day Google Doodle, seven hours earlier and…

Google UK’s Panda update shook a lot of website categories in it’s search for ‘high quality’ content. We were interested to know what kind of sites saw the biggest ‘visibility’ drops so we categorized the data of the top 100 sites that lost search positions according to data released by SearchMetrics. The panda update was one of the first algorithm updates to actively survey ‘real people’ and use their input and quality assessment to benchmark it’s algorithm….

One week ago, Google rolled out the Panda algorithm update worldwide, also noting that 2 percent of all Google queries in the U.S. would be affected — in part incorporating feedback signals from sites Google users have blocked. Sistrix, which last week put out a list of early winners and losers in the UK, has also now released a list of websites most affected in the U.S., and Demand Media’s eHow is one of the biggest casualties….