Wednesday, July 8th, 2020

Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. Paid search advertising among those companies rose 16.5% in the second quarter from the first quarter and jumped 35% from the same period a year ago, it said….

With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math….

And most of it’s going to Google….

New tool allows you to manage multiple search marketing campaigns offline….

The new toolbar aids with viewing data….

New restrictions go into place at the end of the month….

Google AdWords has launched a new site where you can get training on their paid search platform. For FREE….

If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads. Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices. For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers,…

Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising in the fourth quarter of 2009, compared to the previous quarter. Click Fraud Rates Anchor Intelligence saw the attempted click fraud rate increase from 18.6% in Q3 2009 to 25.7% in Q4 2009. Anchor Intelligence defines attempted click fraud as those with malicious intent. Click Forensics saw the click fraud rate increase from 14.1% in Q3 2009 to 15.3% in Q4 2009. The click fraud rate in Q4 2008 was 17.1%. Click Fraud Origins Anchor Intelligence listed the…

Tomorrow, Efficient Frontier releases their quarterly search report and we’ve got a sneak peek at the numbers. Let’s dive in: Search Spend Google’s share rose to 74.5%, up from 73.9% in Q3 2009. Yahoo! lost 0.5% share, while Bing lost 0.2%. Broken down by sector: Retail: Up 17% YOY Travel: Down 20% YOY, driven by weak CPC Finance: Up 2% YOY Auto: Up 2% YOY Google dominates Retail with 82.7% spend, but is not as powerful in Finance, with *just* 60.1% spend. Yahoo! is stronger in Finance at 35.2%. Bing’s strengths are Travel and Autos at 6.8% and 6.5% share…