Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. Paid search advertising among those companies rose 16.5% in the second quarter from the first quarter and jumped 35% from the same period a year ago, it said.
With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math.
We threw the question out to SEW experts and other sources. By utilizing and cross referencing a bunch of different tools, we estimate that they are spending upto $1M a month on a integrated search marketing campaign using Google AdWords and YouTube.
Our BP search campaign estimates:
$995K spent on Google AdWords ads in the U.S.
5M total search ad impressions
750K clicks
$1.33 average cost per click
And most of it’s going to Google.
We take monthly look at search engine rankings here on Search Engine Watch, but that only accounts for the number of queries each search engine is experiencing. What really matters is how much is being spent on search ads.
Thank goodness for SEMPO‘s annual survey. They released the results today and the news is solid as ever for Google but crappy for Yahoo! and Bing.
New tool allows you to manage multiple search marketing campaigns offline.
The new Yahoo! Search Marketing Desktop is a free tool offering five major tasks:
- Bulk editing: Make mass changes to status, match type and budget settings. Adjust multiple keyword bids. Export to Excel your view of keywords, ads, ad groups and campaigns.
- Campaign transfer: One step to import your third-party campaign data.
- Keyword research: A keyword suggestion engine is included. It allows you to get URL-based keyword suggestions and export the list into Excel.
The new toolbar aids with viewing data.
AdWords has been providing more and more data over the past few months, which lends itself to needing ways to view that data. One such way is a brand spankin’ new toolbar under the Campaigns tab.
The new toolbar allows you to filter and segment data for easy access to insights on what’s going on in your AdWords campaigns. Here’s a screenshot from the Inside AdWords blog:
New restrictions go into place at the end of the month.
Selling prescription drugs online is big business. And where there’s lots of money, there’s usually people wanting to engage in nefarious practices. That’s why there are restrictions placed on pharmaceutical ads which appear in search engines.
Google is updating their policy for pharmacies wishing to market their products via AdWords. Here’s what you need to know:
- Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA).
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE.
There are “on demand” courses, which you can view anytime (registration required). Or you can sign up for various webinars, which AdWords conducts on a regular basis.
The free training site is easy to navigate. Simply click here to get started on the North American training site or here for UK and Ireland.
If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads.
Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices.
For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers, Telus, and Bell Canada.
Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising in the fourth quarter of 2009, compared to the previous quarter.
Click Fraud Rates
Anchor Intelligence saw the attempted click fraud rate increase from 18.6% in Q3 2009 to 25.7% in Q4 2009. Anchor Intelligence defines attempted click fraud as those with malicious intent.
Click Forensics saw the click fraud rate increase from 14.1% in Q3 2009 to 15.3% in Q4 2009. The click fraud rate in Q4 2008 was 17.1%.
Tomorrow, Efficient Frontier releases their quarterly search report and we’ve got a sneak peek at the numbers.
Let’s dive in:
Search Spend
Google’s share rose to 74.5%, up from 73.9% in Q3 2009. Yahoo! lost 0.5% share, while Bing lost 0.2%.
Broken down by sector:
- Retail: Up 17% YOY
- Travel: Down 20% YOY, driven by weak CPC
- Finance: Up 2% YOY
- Auto: Up 2% YOY
