Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled “Natural Search Trends of the Internet Retailer 500, evaluates the natural search visibility of the IR 500’s more than 88,000 most expensive paid keywords, on which they spend $1.2 million per day. The study reveals the IR 500 companies average a ‘D’ visibility score, appearing on page 6 in natural search results.
The Online Marketing Summit 2010 was held in San Diego February 22nd – 25th. OMS 2010 was held at the Paradise Point Resort & Spa, right on the Mission Bay shoreline. The weather during the event was typical February weather with temperatures in the low 70’s upper 60’s. While the locals know this is a bit cold, most people I spoke with that had to fly in from anywhere else were very happy to be out of the snow. It did rain during the event but it was only a brief drizzle during the evenings. Timing couldn’t have been better as there were substantial storms before and after the event.
