The 2009 holiday online shopping season began with a 3% increase over 2008. But as the season progressed, so did the shopping. Soon, there was a 4% increase. And just when it seemed like that’s as good as it was gonna get, a final point increase came in at the last minute. In the end, e-commerce was up 5% over the dismal 2008 shopping season, according to comScore numbers:
For a look back on tracking e-commerce through the 2009 holiday season, check out these posts:
If you want to avoid the malls, find a good deal or are snowed in, then doing a little holiday shopping online is the way to go. And, boy, did you go there last weekend.
comScore showed a 13% increase for the last weekend before Rudolph guides the jolly man’s sleigh. Coremetrics showed a 24% jump for Friday and Saturday and a 20% jump for Sunday.
Still doesn’t explain why you still left 38% shopping to complete this week….
The Google Retail blog has been good at passing along juicy little nuggets of data regarding the holidays. The latest does not disappoint. And it explains why you can’t find a parking space at the mall.
As of this past Sunday, the average shopper had 38% of their shopping left to complete. Perhaps, the East Coast snowstorm didn’t help. Then again, you could have at least researched gift ideas while curled up on your couch and roasting chestnuts on an open fire.
But noOOooo. 14% of you haven’t even started researching. 17% haven’t even bought a single gift.
Experts were predicting that last Monday, December 14 would be “Green Monday” or the biggest online shopping day of the year. But things got a tad disappointing when sales actually dipped 1%. Turns out most people must have had a case of the Mondays.
Or a case of the “I’m waiting for my next paycheck.”
Tuesday, December 15, 2009 was the first day in history that online sales reached $900 million in a single day.
The total came in at $913 million, according to comScore, and was up a whopping 21% over last year.
Recent data released by Performics may shed light on some of the trends we’re seeing in online shopping this holiday season. Their study was conducted in mid-November and asked questions about the previous 30 and upcoming 60 days.
When asked where they’ve been finding the best deals recently, 45% of participants chose online.
Where are they having luck finding good deals online? Search came in second at 40%, just after retail websites at 43%. Of course, shoppers may have arrived at retail websites via search. So, theoretically, that search number could actually be much higher.
If you’ve been to brick and mortar stores lately, you may have noticed something we haven’t seen in awhile – empty shelves. Because of the economy, stores stocked up on lower inventories, anticipating the worst.
As a result, completing your Christmas shopping might be a bit difficult this year. The closer it gets to the big day, the easier it is to just buy gift cards and call it a day. If that’s you, you’re not alone.
comScore has released updated data for the 2009 online holiday shopping season. The trending increase in spending has continued, largely along the same numbers we saw last week:
Analysts expect “Green Monday,” the biggest online shopping day of the year, to occur today, December 14. It’s possible that the one day total could surpass $900 million. If that happens, it will be the first time in history.
Keeping our fingers crossed….
There are two weeks left until Christmas and consumers still have a lot of shopping to do. That’s according to data released by the Google Retail blog.
The week before Thanksgiving, shoppers had still had 83% of their shopping to go. As of last Sunday, they still had 64% left.
Of course, that’s only for the shoppers that have begun their shopping. A whopping 29% haven’t even started. 19% haven’t started researching gifts.
Tis the weekend to get some sales!
Millions of people had a big case of the Mondays on the first day back to work after the Thanksgiving holiday. That’s why you spent your day shopping – on Cyber Monday – instead of working. Don’t worry, we won’t tell your boss. (S/he was shopping too, anyway.)
Coremetrics released data on what is thought to be the biggest online shopping day of the year (it’s not). Here’s what they found:
- Cyber Monday 2009 sales were up 24.1 percent compared to Black Friday 2009.
- Yesterday’s sales were up 13.7% compared to Cyber Monday 2008.
SHOP.com has added a bunch of new features to enhance and encourage social sharing on the comparison shopping site.
The biggest announcement is a new social hub. It’s called SHOP.com Community and it features their Facebook and Twitter updates.
Shoppers can already share searches with their social networks, but now SHOP.com is making it rewarding to do so with their new SHOPstar networking program. Members of the program get a little kickback when they refer sales.
