Tuesday, October 22nd, 2019

Line up the unusual suspects….

Local advertising meets search engine optimization with new tool for marketers….

The San Diego-based company builds on connection between search and display….

Facebook has released a new email feature that will streamline the conversation process for many users. Now, when you get an email notification of a comment on an update, you can respond by replying to the email. Since some employers block Facebook, this is a way to keep up with some aspects of your social networking while at work. Social media marketers in charge of Facebook campaigns will find this an extremely efficient way of engaging with consumers. This will also be great for you productivity/GTD junkies. For my first try at this new feature, it did take longer than…

Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to…

The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal. Announced at the end of July, the deal has Microsoft and Yahoo! partnering up on search in order to create what will become the number 2 search service in the United States. In the letter (PDF), Nancy Hill, President and CEO of the AAAA, wrote: These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review…

PriceGrabber has released their holiday consumer spending forecast and it’s clear that shoppers are hankering down on the ol’ family budget. It’s not quite as severe as last year, but consumers seem to be planning their holiday spending with more diligence this time around. In order to spend smarter, they’re starting earlier, doing their research and looking for deals. Let’s dig in. 70% of consumers are conducting product research and comparison shopping online. This has nearly doubled from last year, which was 38%. That behavior is already in progress. 30% have already begun shopping, most of them beginning this month…

Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms of advertising. They’ve released aggregate indices for Q1 2009 (pdf) for small, medium and large advertisers defined in the following manner: AAI: Aggregate–Large Advertisers (> $2 million/year online ad spend) AAI: Aggregate–Medium Advertisers ($300k to $2 million/year online ad spend) AAI: Aggregate–Small Advertisers ( Here’s how it broke down (key first):…

Twitter has updated their Terms of Service and one of the most significant updates is in regards to revenue that the social network hopes to generate. The new TOS paves the way for Twitter to introduce advertising into the network, something that’s been anticipated for a long time. Social media sites have traditionally had a tougher time generating revenue through advertising, especially when compared to, say, search. But Twitter has smartly made search a strong focus of their network, facilitating a trend in “real-time” search. Facebook, which has been criticized for sharing too much data in their advertising efforts, is…