Thursday, February 20th, 2020

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….

adCenter is enabling the ability to bid specifically for two Microsoft entities: the MSN Tech & Gadgets portal and the popular web-based email, Hotmail. Here’s how to do it: Create a new ad group, setting the bid type for Networks and websites Create your ad In the Select Placements window, choose the Websites tab Enter tech.msn.com and/or *mail.live.com Click View available placements Select the sites that you wish to bid on, then click Add. Click Continue. Set your Default bid You’re all set. adCenter offered up the following demographic details about the audience for these entities: MSN Tech & Gadgets…

Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on. Product Listing Ads This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It works in conjunction with an advertiser’s Google Merchant Center account. Because of the Google Merchant Center connection, advertisers don’t need to find keywords or create ad text. Google will cull all that information for you and serve up the ads when the relevant keyword is…

In September, Google launched Place Pages, which aggregate content to give a fuller listing for local content in Google Maps. Ads appear on those Place Pages and now AdWords users can see if their ads are appearing on them. The data is included on Placement Performance reports. You can’t currently bid for an ad to be placed on a Place Page, but Google says bidding higher will increase your chances of appearing on them….

Google AdSense has launched a new interface that is currently in beta testing. But they’re giving a glimpse of it over on the Inside AdSense blog. Here’s what to expect: More detailed performance reports View daily stats as graphs New metrics including amount you’ve earned from various ad, targeting and bid types Enhanced Ad Review Center Streamlining common tasks. For example, changing several ad units simultaneously Here’s a screenshot, per the AdSense blog:…

The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal. Announced at the end of July, the deal has Microsoft and Yahoo! partnering up on search in order to create what will become the number 2 search service in the United States. In the letter (PDF), Nancy Hill, President and CEO of the AAAA, wrote: These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review…

Google is adding the “Ads by Google” notice to rich media ads, such as Flash and interactive ads. It will appear as an information icon (lowercase “i” in a small circle) in the lower right corner. When the icon is hovered over, it expands to the words “Ads by Google.” If the notice is clicked on, then the user is taken to a page about Google’s advertising practices. Considering news of this update was published not only on the AdWords and AdSense blogs but also on the Google Public Policy blog, it’s safe to assume that this is a reaction…

SearchIgnite has released their quarterly search advertising spend report. The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That’s good news as we head into the holiday season. The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009. Breaking down ad spend by search engine, Google and Yahoo! traded off percentage points year-over-year, but things were flat quarter-over-quarter. Microsoft saw a 15% increase in ad spend, but it didn’t help them gain ground on Google. Yahoo!, on the other hand, is seeing an abysmal decline year-over-year…

Google has launched a new site called AgencyLand. The site is an answer to requests from advertising agencies for resources to help them manage their clients’ accounts. Originally launched into a closed, private beta in March 2009, AgencyLand is now available by invitation to agencies and third parties in the United States and Canada. You can request an invitation at the homepage of AgencyLand. In the meantime, here’s a video featuring advertisers saying why AgencyLand is Awesome Town….

Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and bad advertising traffic in real-time. “In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors from seeing ads, and show the right ads to the real buyers,” said Paul Pellman, CEO of Click Forensics. “This instantaneous audience quality determination is an important step in transforming the results that search, display and social ad providers deliver to their clients.” The new capabilities were built with…